Brand Manager- Accessories

3 days ago

Noida, Uttar Pradesh, India Lava International Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • Driving Revenue
    •Devise Go-to-market Strategy
  • Establish & Maintain brand presence in the market
  • Competition Analysis, Understanding Consumers & Develop insight
  • Product Launch
  • Strategizing product communication

Skill Set Requirement


• Customer identification & Market Understanding

  • Understanding consumer touchpoints to arrive at the right product GTM
  • Regular consumer interaction through FGDs, Consumer Surveys, Market Visits, etcRetail Understanding
  • Deep understanding of competition product portfolio
  • In-depth understanding of competition product portfolio
  • Conducting data analytics price segment-wise and geography-wise
  • Gathering product & market insights through regular interaction with customers & tradeGTM Strategy
  • Make a concrete GTM strategy for the complete category
  • For new product launch - Devise GTM strategy, with a recommendation of budget requirement
    •Close-looping end-to-end GTM management right from GTM planning to execution of GTM
    •Creating and implementation of processes for GTM of products
  • Ensure sales team and channel training is conducted in right manner
  • Ensure RoI measurement of GTM initiativesCommunication Development & Execution:
  • Work with creative agency & in house creative team to ensure each communication is in line with the brand purpose and guidelines.
  • Responsible for all communication - both creative and media selection - across all offline channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media)
  • Manage Media planning and media buying.Brand Operations
  • New Product Launch and Existing product relaunch
  • Enabling sales team by ensuring timely product information dissemination
  • Consistent monitoring performance of all SKU in the market and generating triggers
  • Tracking the performance of products using standard statistic tools


•Demand forecast for next 3 months at SKU level

  • Recommending marketing interventions' business case and managing execution end-to-end

Preferred candidate profile


•Minimum 5 years of experience in Agency/brand management kind of roles.


•Have an excellent eye for detail


•Highly creative. Out of the box modern innovative thinker


•A highly collaborative team player with a track record of partnering with others to meet objectives


•Superior analytical skills to compile, analyze and leverage data to adapt plans quickly
•Entrepreneurial self-starte

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