Performance Marketing Manager

2 weeks ago

Deoli, Delhi, India Unified Sports Management Services Private Limited Full time ₹ 24,00,000 - ₹ 60,00,000 per year

Merch & Tales is a fast-growing digital marketing agency under parent company, Unified Sports. We partner with leading brands to deliver services across performance marketing, social media, branding, website & app development, and media production.

Roles & Responsibilities:

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
  • Drive customer acquisition, engagement, and retention through performance-driven strategies.
  • Manage end-to-end campaign execution including budget allocation, targeting, creatives, A/B testing, and reporting.
  • Track and analyze KPIs such as CAC, ROAS, CTR, CPL, and conversion rates to ensure maximum ROI.
  • Collaborate with content, design, and sales teams to align campaigns with business goals.
  • Stay updated with digital marketing trends, platform updates, and competitor strategies.
  • Develop remarketing, retargeting, and funnel optimization strategies to nurture leads.
  • Provide weekly and monthly campaign performance reports with actionable insights.

Requirements:

  • Minimum 5 years of proven experience in performance marketing.
  • Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
  • Hands-on experience with SEO, SEM, and analytics tools (Google Analytics, Tag Manager, Data Studio, etc.).
  • Excellent knowledge of tracking mechanisms, conversion pixels, and attribution models.
  • Strong analytical skills and ability to derive actionable insights from data.
  • Experience in sports/entertainment/consumer brand domains is a plus.
  • Self-starter with the ability to manage multiple campaigns and deliver under deadlines.

Work Details:

  • Location: Hauz Khas, New Delhi
  • Timings: 10:00 AM – 7:00 PM
  • Schedule: Mon–Fri (Work from Office), Sat (Work from Home)

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Application Question(s):

  • How many total years of experience do you have as a Performance Marketer?
  • What is your Current CTC?
  • How soon can you join us? (In days)

Work Location: In person

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