Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Mamalla Group of Hotels Full time

Company Description

Founded in
1959
, the
Mamalla Group
is a legacy-driven and forward-thinking organization with interests across
hospitality, food, and travel
.Our diverse portfolio includes iconic and award-winning brands such as
Pumpkin Tales
,
Grande Bay Resort & Spa
,
Hotel Mamalla Heritage
,
Awe Foods
,
Stellar Gelato
, and
TravelXS
.Over the decades, we've built a reputation for
quality, innovation, and exceptional guest experiences s
panning from gourmet dining and artisanal food products to luxury stays and curated travel experiences.

Role Description

We are seeking a
Marketing Manager
with
deep expertise in Performance Marketing
to lead digital growth across all our brands. The role involves developing and executing data-driven marketing strategies that drive measurable results in brand visibility, customer acquisition, and revenue performance. The ideal candidate will combine strategic thinking with hands-on execution, analytical acumen, and creative flair to enhance digital presence and optimize marketing outcomes across multiple verticals, including hospitality, F&B, and travel.

Key Responsibilities

  • Lead and manage
    performance marketing campaigns
    across Meta, Google, YouTube, and other platforms
  • Develop and execute
    digital marketing strategies
    to drive traffic, conversions, and brand awareness
  • Create and manage
    paid media campaigns
    for hospitality, F&B, and travel brands
  • Manage
    ad budgets, analytics, and ROI tracking
    across platforms
  • Plan and execute
    Google Search, Display, and Shopping campaigns
    targeting high-intent audiences
  • Design and optimize
    retargeting and remarketing
    strategies to improve conversions
  • Collaborate with creative and content teams to produce high-impact ad creatives
  • Track KPIs, analyze data, and implement insights to enhance campaign effectiveness
  • Oversee
    social media and influencer collaborations
    aligned with brand and performance objectives

Requirements

  • 3–6 years of proven experience in
    Performance Marketing
    (preferably in D2C, FMCG, or F&B sectors)
  • Expertise in
    Meta Ads, Google Ads, Amazon Ads, SEO/SEM, and Analytics tools
  • Strong understanding of
    digital sales funnels, campaign optimisation, and conversion tracking
  • Excellent analytical, creative, and communication skills
  • Ability to manage multiple brands and projects simultaneously

What We Offer

  • Opportunity to work across a
    diverse portfolio of leading brands
    in food, hospitality, and travel
  • A creative, collaborative, and entrepreneurial work culture
  • Competitive compensation and strong growth potential

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