Product Marketing Manager

2 weeks ago

Ahmedabad, Gujarat, India Saleshandy Full time ₹ 10,00,000 - ₹ 50,00,000 per year

Hey there, future Product Marketing Leader

Are you someone who gets excited about how products work and how users adopt them? Do you have a knack for writing crisp, impactful messaging and turning product features into real, relatable user benefits? If yes — this might be the perfect next step for you.

About Us
Saleshandy is a leading SaaS-based cold email outreach platform that helps SDRs scale their outreach while maximizing deliverability. With 70% of our customers in the US and UK, we're a globally recognized brand empowering sales teams to book more meetings with less effort.

We've been profitable since 2016 and are now scaling rapidly from $1M to $5M ARR.

Now, we're looking for a Product Marketing Manager (Individual Contributor) who's ready to drive go-to-market strategy, lead feature launches, and own messaging that moves the needle.

What You'll Own

  • End-to-end GTM strategy: Craft and execute go-to-market plans for new features and products — from positioning to launch.
  • Messaging that connects: Develop product messaging and positioning that's clear, compelling, and customer-focused.
  • Activation & adoption: Drive user adoption with product-led content, use cases, walkthroughs, and in-app education.
  • Conversion-focused content: Create sales collateral, customer case studies, and product updates that convert.
  • Cross-functional collaboration: Work closely with product, design, support, and growth teams to bring ideas to life.
  • Market intelligence: Analyze competitors, user feedback, and trends to inform strategic decisions.

You Should Have

  • 3+ years of experience in product marketing, preferably in a SaaS environment.
  • A strong grasp of user psychology, storytelling, and positioning.
  • Experience running GTM campaigns, driving adoption, and crafting messaging that converts.
  • Comfort working as an individual contributor — you love rolling up your sleeves and owning outcomes.
  • An analytical mindset — you enjoy digging into user data and behavior.
  • Strong collaboration skills — you're great at syncing with product and GTM teams.

Why This Role is Unique

  • You'll work closely with the product team, not just the marketing team.
  • You'll own the strategy and execution — from messaging to launch to feedback loops.
  • You'll move fast, experiment often, and see your work impact metrics directly.
  • You'll help shape the narrative of a product that's scaling fast in a competitive market.

Perks & Benefits

  • Annual team retreats
  • Health insurance allowance
  • Personal development budget
  • Flexible hours & async-friendly culture

Our Hiring Process

  • Apply with your resume and portfolio (writing samples encouraged)
  • First round call with Anil (CMO)
  • Complete a short assignment
  • Final culture-fit interview
  • Offer → Welcome to the Ikigai Tribe

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