PPC executive

18 hours ago

India Weekday AI Full time ₹ 30,000 - ₹ 60,000 per year

This role is for one of the Weekday's clients

Salary range: Rs Rs ie INR 3-4 LPA)

Min Experience: 2 years

Location: Remote (India)

JobType: full-time

The PPC Executive will be responsible for managing daily PPC activities across platforms such as Google Ads, YouTube Ads, and Display Networks. You will handle end-to-end campaign tasks including keyword selection, ad creation, bid management, and reviewing analytics dashboards. The role requires a strong understanding of PPC tools, reporting methods, and optimization techniques. The ideal candidate is someone who is comfortable working with numbers, analyzing trends, and making data-backed decisions to improve campaign performance.

Requirements
Key Responsibilities
  • Manage and execute PPC campaigns across Google Ads and other paid marketing platforms.
  • Conduct keyword research and competitor analysis to identify high-performing keywords and opportunities.
  • Create ad copies, set up targeting options, and configure bidding strategies.
  • Monitor campaigns daily to track performance and identify areas for improvement.
  • Optimize campaigns based on CTR, CPC, CPA, Quality Score, and conversion rates.
  • Perform A/B testing on ads, landing pages, and targeting strategies to improve campaign outcomes.
  • Track and analyze campaign results using Google Analytics and other reporting tools.
  • Prepare weekly and monthly performance reports with clear insights and recommendations.
  • Ensure accurate tracking through UTM parameters, tags, and conversion goals.
  • Manage budgets and allocate spending effectively to achieve maximum ROI.
  • Identify growth opportunities across Search, Display, and Video campaigns.
  • Troubleshoot issues related to tracking, ad disapprovals, or platform errors.
  • Stay updated with changes in Google Ads policies, algorithm updates, and industry trends.
  • Collaborate with content, design, and marketing teams to align PPC efforts with overall strategy.
What Makes You a Great Fit
  • Minimum 2 years of experience in PPC campaign management and performance marketing.
  • Strong knowledge of Google Ads, Google Analytics, keyword tools, and audience targeting.
  • Ability to understand and interpret performance metrics such as CTR, CPC, CPA, ROAS, and Quality Score.
  • Good analytical skills with a data-driven approach to decision-making.
  • Strong communication skills with the ability to explain insights clearly.
  • Ability to manage multiple campaigns and consistently meet performance targets.
  • Detail-oriented, organized, and comfortable handling reporting and documentation.
  • Self-motivated with the ability to work independently in a remote environment.
  • Passion for digital marketing and willingness to stay updated with market trends and tools.

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