Content Marketing Specialist

2 days ago

India Weekday AI Full time ₹ 8,00,000 - ₹ 12,00,000 per year

This role is for one of the Weekday's clients

Min Experience: 2 years

JobType: full-time

We are looking for a Content Marketing Specialist who can create compelling, educational, and product-driven content that helps users understand, adopt, and love the product experience. This role requires more than writing—it demands strong content strategy, storytelling ability, customer understanding, and growth-focused execution.

If you've worked in a product or SaaS environment and know how content drives acquisition, activation, retention, and brand credibility, this role will be a great fit.

Requirements
Key Responsibilities1. Content Strategy
  • Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives.
  • Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention).
  • Analyze competitors, trends, and audience insights to identify new opportunities and content gaps.
2. Content Creation

Produce high-quality, research-backed content including:

  • Blogs & thought leadership articles
  • Product explainers and feature guides
  • Case studies and customer success stories
  • Email sequences and lifecycle content
  • Social media and LinkedIn posts
  • Website copy and landing pages
  • Long-form and short-form educational content

Ensure consistency in tone, clarity, and brand voice across all touchpoints.

3. Product-Led Content
  • Partner with product and engineering teams to understand features deeply.
  • Simplify complex concepts into engaging, conversion-oriented content.
  • Create product demos, use cases, feature launch content, and how-to guides.
4. SEO & Organic Growth
  • Produce SEO-optimized content that improves organic traffic and search visibility.
  • Conduct keyword research and build topic clusters aligned with positioning.
  • Collaborate with SEO specialists for planning, on-page optimization, and audits.
5. Content Distribution & Promotion
  • Manage content distribution across channels including LinkedIn, blogs, communities, newsletters, and email.
  • Work closely with design, social, and growth teams to repurpose content.
  • Track performance metrics and continuously optimize output.
6. Analytics & Insights
  • Measure effectiveness using tools like GA4, Search Console, Ahrefs, HubSpot, etc.
  • Track KPIs such as traffic growth, conversions, engagement, dwell-time, and retention impact.
  • Use insights to refine the content strategy and improve performance.
What You'll Bring
  • 2–4 years of experience in content marketing or content strategy, ideally in product, SaaS, or tech.
  • Exceptional writing, editing, and storytelling skills.
  • Ability to translate technical information into clear, engaging narratives.
  • Hands-on SEO and analytics experience.
  • Comfort working with cross-functional product-led teams.
  • Proficiency with tools such as Notion, HubSpot, Ahrefs, SEMrush, Canva, Figma, etc.
  • Strong analytical mindset and a proactive, ownership-driven approach.
  • Ability to multitask and thrive in a fast-paced environment.
Bonus Skills
  • Experience with AI tools (ChatGPT, Jasper, Claude, etc.)
  • Exposure to product marketing or GTM content
  • Scriptwriting or experience collaborating with video/design teams
  • Community or newsletter management
  • Understanding of PLG (Product-Led Growth) frameworks

Let me know if you need:

  • A shorter JD version for job portals
  • A LinkedIn hiring post
  • A PDF formatted version

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