
Content Writer
1 week ago
JOB DESCRIPTION – CONTENT WRITER / BRAND STORY TELLER
NVAVEDAM WELLNESS
TYPE OF ROLE : FULL TIME / PART TIME / FREELANCER
Company Description
Navavedam Wellness embraces a philosophy of holistic living, drawing inspiration from ancient practices that intertwine personal care with nature.
Navavedam Wellness is a trusted name in
natural, pure, and chemical-free
skincare and haircare products. We believe in harnessing the power of nature to deliver holistic wellness through our premium D2C (Direct-to-Consumer) offerings. Our mission is to provide customers with an exceptional experience while promoting sustainable and healthy personal care solutions for skin and hair
We are now looking for a
passionate Content Writer & Brand Storyteller
who can capture the essence of Ayurveda, translate it into modern narratives, and engage our customers across digital platforms.
Role & Responsibilities
As a Content Writer / Storyteller, you will be the
voice of Navavedam Wellness
, creating meaningful, authentic, and engaging content across all channels:
Content Creation & Storytelling
- Write compelling
product descriptions, website content, packaging inserts, and email/WhatsApp flows
. - Craft
story-driven campaigns
that highlight Ayurveda, natural living, and customer transformation. - Develop
blogs, articles, and guides
on Ayurveda, skincare, and wellness to educate customers.
Digital Marketing Content
- Create content for
social media posts, reels, short videos, and ads
in collaboration with graphic designers & video editors. - Write catchy headlines, captions, and scripts aligned with campaigns.
Customer Engagement Content
- Draft empathetic & informative content for
automated customer journeys
(thank-you notes, product usage guides, lifestyle tips, upsell recommendations, and feedback follow-ups).
SEO & Performance
- Research Ayurvedic keywords & trends, optimize blogs and product pages for
organic growth
. - Work with the marketing team to ensure content drives engagement and conversions.
Brand Voice & Consistency
- Maintain a
consistent, modern-Ayurvedic tone of voice
across all platforms (website, WhatsApp, Instagram, email, offline brand experience center).
Qualifications & Skills
- Background in
Mass Communication, Journalism, English Literature, Ayurveda/Wellness writing
or related field. - 1–3 years experience in content writing / brand storytelling (wellness/beauty/skincare industry preferred).
- Strong grasp of
storytelling, brand voice, and copywriting
for digital platforms. - Ability to simplify Ayurvedic concepts into
easy, modern, customer-friendly language
. - Knowledge of
SEO, social media trends, and digital marketing content
. - Preferred: Experience writing
scripts for reels/videos
or working with creative teams.
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