Search Engine Marketing Specialist

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Associate Account Manage – Advertising Cloud

You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Search, Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.

What you'll do:

• Strategize, execute, and manage daily production tasks specific to
  Search campaigns
  —including setup, launch, tracking, optimization, and QA.
• Analyze search performance metrics across engines (Google, Bing, etc.) to identify trends, develop insights, and implement data-driven optimization strategies.
• Serve as the
  primary point of contact
  for clients and internal stakeholders on all aspects of Adobe Advertising Search, ensuring alignment with broader media strategy.
• Own and maintain
  campaign calendars
  , ensuring timely delivery of assets, accurate trafficking, screenshots, billing, and post-launch analysis.
• Lead and participate in
  business reviews
  , performance updates, and strategic planning sessions, contributing insights that tie back to campaign goals and KPIs.
• Collaborate with internal teams to support
  cross-channel integration
  , especially between Adobe Analytics, Adobe Audience Manager, and Ad Cloud Search for unified campaign performance.
• Evangelize Adobe's
  Search sales plays and use cases
  , with a strong understanding of how Adobe's data-driven tools enhance campaign effectiveness.
• Partner with regional Client Partners to develop efficient workflows, prioritize tasks, and ensure timely execution of deliverables.
• Proactively manage client expectations, ensuring high satisfaction through issue resolution, communication, and campaign performance.
• Drive medium to large initiatives from planning through execution, maintaining accountability and ownership throughout.
• Contribute to ongoing internal
  process improvements
  , documentation, and rollout of new tools and strategies.
• Provide accurate and timely
  business reporting
  , ensuring transparency across performance, spend, and pacing.

What you'll need to be successful:

Digital Marketing Skills

• Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
• Set up Search campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
• Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
• Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.

Business Skills

• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Experience presenting in front of groups.
• Solid understanding of general business models, concepts, and strategies
• Motivated self-starter capable of taking initiative and negotiating tough situations
• Basic project management and excellent communication skills
• 3-8 years of relevant work experience

Technical Skills

• Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
• VLOOKUP's, basic formulas like sum, sum if, if error, etc.
• Pivot Tables and Graphs
• Macros