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Digital Marketing Analyst
2 weeks ago
Purpose of Job
This position requires a Digital Marketing Analyst/Specialist to support marketing automation, email campaigns, customer journeys, websites and other digital marketing initiatives. You will collaborate with cross-functional teams to Supports digital and omnichannel business development for new opportunities within existing and new client base. We'll trust you to: Expertise with GA4 (platform setup/maintenance, analytics analysis and reporting) Experience with Google Tag Manager (tag implementation including tag audit, creation, data layer events, testing, and debugging) Expertise in creating and implementing data taxonomy governance best practices Test Plan Documentation – document test plans (related to analytics QA) Knowledge of UAT (User Acceptance Testing) including test plan design and system testing a plus HTML/CSS coding including responsive design frameworks - Must need / JavaScript a Plus Be able to aggregate different data sets to work within a CDP Proficiency in various digital marketing tactics and data sets, including online media (display, paid search, SEO), CRM, and mobile apps, along with hands-on experience in working with related data Knowledge of SEO and SEM Familiarity with Campaign Automation systems (Adobe, SFMC) Proficiency in understanding Digital Asset Management (DAM) or Content Management Systems (i.e. Veeva Promo Mats) and how to access and integrate content for downstream systems. Experience with Social Media Analytics a plus Ability to pull aggregate and analyze data for deep dive analyses and executive level reports that provide logical improvement recommendations and insightful strategic content. Ability to develop for projects with complex business requirements You'll need to have: Build & deliver standardized and custom reports for business stakeholders. Partner with other teams on measurement across site experiences. Analytics Support – Provide client support for issues or questions regarding digital analytics solutions. Familiar with analytical thinking, mathematical concepts and digital analytics methodologies ARCHITECTURE & IMPLEMENTATION Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Google Tag Manager environment & processes. Expertise in creating and implementing data taxonomy governance best practices Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues. Develop custom analytics JavaScript to create events and triggers in Google Tag Manager. Understanding of cross-browser compatibility issues and workarounds. Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools. Experience : 1 - 5 years What you should know: · We treat our employees with respect and appreciation, not only for what they do but who they are · We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth · You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project · We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients, but also to becoming leaders in sales and marketing analytics.
