Marketing Analyst

Marketing Analyst

Naukri - Marketing Team

About the Role We are seeking a sharp, analytically-minded Marketing Analyst to join Naukri's Marketing Team in a high impact role. This position offers an exceptional opportunity for a recent graduate from a premier engineering institution to work at the intersection of data science and marketing strategy. As our Marketing Analyst, you will be responsible for transforming millions of marketing data points generated daily into strategic insights that drive business decisions. This is not a data reporting or MIS roleyou will be expected to dig deep, identify patterns, uncover opportunities, and deliver actionable recommendations that directly influence marketing strategy. This is a high-visibility position where you will work directly with the AVP of Marketing and senior leadership team, becoming the go-to expert for all marketing analytics needs across the organization.

Location Noida (Head Office), B-8 Sector 132 : Work from Office

What You'll Do Core Responsibilities

• Analyze large-scale marketing data from various digital campaigns spanning performance and brand marketing initiatives
• Build robust analytical frameworks and systems to process and analyze marketing data efficiently
• Extract meaningful insights from complex datasets and translate them into clear, actionable recommendations
• Conduct deep-dive analyses on campaign performance, user behavior, conversion funnels, and marketing ROI
• Work on diverse analytics projects as assigned, with the autonomy to structure your approach and methodology
• Present findings and recommendations to senior leadership in a clear, compelling manner
• Identify trends, anomalies, and opportunities within marketing data that others might miss
• Collaborate directly with the AVP Marketing and other senior stakeholders on strategic initiatives

Key Expectations

• Insight Generation: Go beyond numbersunderstand the "why" behind the data and provide strategic recommendations
• Data Storytelling: Present complex analyses in visually appealing, easy-to-understand formats that drive decision-making
• Self-Sufficiency: Take ownership of projects from problem definition to insight delivery
• Curiosity-Driven: Ask the right questions and proactively explore data to uncover hidden opportunities
• Business Acumen: Connect analytical findings to business outcomes and marketing objectives

What We're Looking For Must-Have Qualifications

• Fresh Graduate (Class of 2025) from a Tier-1 Engineering College (IIT, NIT, BITS, IIIT, or equivalent)
• Strong foundation in basic statistics including probability distributions, hypothesis testing, regression analysis, and statistical inference
  • Analytical mindset with exceptional problem-solving abilities
• Data visualization skills with the ability to present data in visually compelling and intuitive formats
• Strong logical reasoning and structured thinking
• Excellent communication skillsboth written and verbal
• Self-motivated with the ability to work independently on ambiguous problems

Good to Have (Not Required)

• Proficiency in SQL for data extraction and manipulation
• Experience with Python (specifically pandas library) for data analysis
• Familiarity with dashboarding tools like Google Looker Studio, Tableau, or Power BI
• Prior internship experience in analytics, consulting, or data-driven roles
• No prior marketing experience requiredwe'll teach you the marketing domain

What Makes This Role Special

• High Visibility: Direct exposure to senior leadership and strategic decision-making
• Steep Learning Curve: Opportunity to work with massive datasets and learn marketing analytics at scale
• Ownership: Be the insights expert for one of India's leading job platforms
• Impact: Your analyses will directly influence marketing strategies and business outcomes
• Mentorship: Work closely with experienced marketing leaders and learn the business side of analytics

Who Will Thrive in This Role

You are a perfect fit if you:

• Love working with data and finding stories within numbers
• Enjoy solving ambiguous, open-ended problems
• Can explain complex analyses in simple terms
• Are excited about learning marketing and business strategy
• Want to make a tangible impact on business decisions
• Thrive in a fast-paced, dynamic environment
• Are comfortable challenging assumptions and asking "why"

About Naukri

Naukri is India's leading job search platform, connecting millions of job seekers with employers across the country. Our marketing team drives user acquisition, engagement, and brand building through sophisticated digital marketing campaigns across multiple channels.

Reporting Structure This position reports directly to the AVP, Marketing