Sr. Email _Marketing _Manager

6 days ago

Bhopal, Madhya Pradesh, India IBR InfoTech Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Email Marketer (B2B Lead Generation)

Location: Indore, Madhya Pradesh (On-Site)

Company: IBR Infotech Pvt. Ltd.

Experience Required: 2–3 Years

Employment Type: Full-time, On-site

About Us:

IBR Infotech is a growing IT services company specializing in cutting-edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.

Key Responsibilities:

  • Plan, execute, and optimize email marketing campaigns focused on B2B lead generation for web and app development services.
  • Build and maintain targeted email lists of potential business leads.
  • Write compelling subject lines, email copy, and CTAs aligned with the company's value proposition.
  • Conduct market research to identify potential industries, decision-makers, and new business opportunities.
  • Use tools like Mailchimp, Lemlist, or similar for cold outreach and email automation.
  • Track email campaign performance metrics (open rate, CTR, bounce rate, etc.) and optimize based on analytics.
  • A/B test various email strategies to improve engagement and conversion rates.
  • Collaborate with the sales and marketing team to align lead generation goals and nurture campaigns.
  • Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).

Required Skills & Qualifications:

  • 2–3 years of proven experience in B2B email marketing and lead generation.
  • Strong understanding of cold email strategies and outbound marketing funnels.
  • Familiarity with tools like , Apollo, , Mailchimp, Lemlist, or similar platforms.
  • Excellent written communication skills with a focus on crafting persuasive emails.
  • Basic knowledge of CRM systems like HubSpot, Zoho, etc.
  • Analytical mindset with experience in monitoring and reporting campaign performance.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.

Nice to Have:

  • Experience in the IT services industry (especially web and app development).
  • Knowledge of LinkedIn outreach and multi-channel prospecting.

What We Offer:

  • Competitive salary based on experience.
  • Opportunity to work in a fast-paced, tech-driven environment.
  • Supportive and collaborative team culture.
  • Career growth opportunities within the company.

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