SEO-Digital Marketing

24 hours ago

Udaipur, Rajasthan, India Zigsaw Full time ₹ 2,00,000 - ₹ 4,00,000 per year
Job Description We are seeking an experienced SEO Executive to join our Digital Marketing team. The ideal candidate will have a strong understanding of SEO techniques and would be able to implement effective strategies to improve our website's search engine rankings and facilitate lead generation through website, organic searches, and Google Ads. Key responsibilities include conducting keyword research, optimizing website content, developing link building strategies, and monitoring website analytics. The candidate should be able to work independently and collaboratively, possess excellent analytical skills, and must stay up to date with the latest SEO trends. Prior experience in a similar role and familiarity with SEO tools such as Google Analytics, Ahrefs, Google Search Console and SEMrush is required. What you will be doing? ● Developing link building strategies for identifying and building high-quality links that point to the website. ● Conducting technical SEO audits to identify technical issues that may be impacting the website's search engine ranking. ● Conducting competitor analysis to identify their strengths and weaknesses, analyze their SEO strategies, and develop strategies to gain a competitive advantage. ● Conducting keyword research to identify the most relevant keywords and phrases that potential customers may use to find products or services offered by the company. ● Working closely with the content team to ensure that all website content is optimized for the identified keywords. They should be able to analyze and optimize website content for on-page factors such as title tags, meta descriptions, header tags, and alt tags to ensure that the website ranks higher on search engines. ● Monitoring website analytics through tools such as Google Analytics to monitor website traffic, track user behavior, and identify areas for improvement.Education/Experience What do we expect? ● 1-3 years of relevant experience, ● Strong analytical skills, ● Advanced keyword research and analysis skills, ● Technical proficiency with SEO tools, ● In-depth knowledge of technical SEO, including website architecture, crawlability, indexation, schema markup, and canonicalization.
Skillset required - Functional Skillsets ● Technical SEO expertise ● Keyword research and optimization ● Content optimization ● Analytics and reporting - Behavioral Skill sets ● Self-driven, motivated, and positive mindset ● Highly focused and result-driven ● Highly adaptable to adjust to changes in search engine algorithms, industry trends, and emerging technologies. ● Analytical thinking

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