Associate Director

About 2070Health

W Health has set up India's first healthcare focused Venture Studio called 2070 Health - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new business. Companies incubated in the last 24 months include Elevate Now, Nivaan Care, Reveal Healthtech and BabyMD and Everhope Oncology.

Role definition:

The Associate Director - Business Operations will report to the Chief Growth Officer of the Studio and will work closely with our Product, Marketing, Sales & GTM team on key priorities. You'll be responsible for driving strategic initiatives, fostering cross-functional collaboration, institutionalize knowledge in product, operations & marketing and ensuring that the gears of the organization are always turning smoothly.

Responsibilities:

Go-to-market (Execution)

• Design and refine GTM strategies for growth initiatives, creating clear success metrics, methods for tracking progress, and risk-mitigation frameworks.

• Collaborate with marketing, sales, and design teams to translate GTM plans into actionable campaigns and sales motions.

Offline Expansion & Demand Generation

• Lead multi-channel offline campaigns (health camps, OOH, local events, corporate tie-ups) to achieve monthly leads, conversions, and ROI targets.

• Build referral partnerships with doctors, corporates, and pharmacies, tracking referral conversions and sales pipeline growth.

Digital Marketing & Acquisition

• Execute digital performance campaigns (Google, Meta, SEO, content) to deliver target CPL, CPA, and ROAS benchmarks.

• Optimize landing pages and nurturing flows (email/SMS/WhatsApp) to improve traffic-to-lead ratio, conversion rate, and engagement.

Sales Enablement & Partnerships

• Develop playbooks, training material, and collaterals to increase sales efficiency, cycle speed, and closure rates.

• Expand corporate and diagnostic partnerships to drive partner-led lead volume and referral pipeline contribution.

Performance Tracking & Insights

• Build reporting dashboards to monitor CAC, CLTV, channel ROI, and monthly acquisition vs. target.

• Run post-campaign analysis to drive continuous improvement in lead quality and conversion metrics.

Brand Visibility & Community Engagement

• Implement BTL/ATL campaigns to strengthen brand recall and achieve brand awareness and engagement benchmarks across clinic locations.

• Launch community programs (screenings, awareness drives) to grow local engagement, lead funnel, and share of voice.

• 5-10 years of experience across healthcare, Pharma, D2C, e-commerce, or high growth startups

• Educational Requirements: MBA from a Tier-1 Institution is a plus

• A sharp executioner who can break down ambiguity into smaller constructs and problem solve

• Ability to differentiate between execution-focused tasks and insight-driven/discovery tasks, and handle both effectively.

• A very strong team player who can collaborate well across functions, leadership, and sub-cultures

• Flat, Performance-Driven Culture: Thrive in a collaborative, non-hierarchical environment where your impact is measured by results-not titles or seniority.

• Entrepreneurial Exposure: Work directly alongside seasoned founders and business leaders, taking ventures from 0 to 1 across multiple cutting-edge healthcare companies.

• Skin in the Game: Receive ESOPs from the Studio, giving you direct ownership and a real stake in the success you help create.

• Access to Elite Networks: Be part of a powerful ecosystem with access to top investors, domain experts, and leaders reshaping the future of healthcare.

• Accelerated Learning & Growth: Fast-track your professional development as you solve high-impact problems and help launch the next wave of healthcare innovation.