Digital Marketer

3 days ago

Coimbatore, Tamil Nadu, India Infygain Technologies Full time

Job Description:

We are looking for an experienced and result-driven Digital Marketing Executive to join our software solutions team. The ideal candidate should have hands-on experience in managing digital campaigns, improving online presence, and generating quality leads for software products/services.

Key Responsibilities:

  • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms
  • Manage SEO activities, including keyword research, on-page/off-page optimization, and performance tracking
  • Handle social media marketing – content planning, posting, engagement, and analytics
  • Create and manage email marketing campaigns using tools like Mailchimp or similar platforms
  • Coordinate with the design and development team for creatives, landing pages, and marketing materials
  • Track, measure, and report campaign performance using Google Analytics and other tools
  • Improve brand visibility and drive traffic to company website and product pages
  • Generate leads for software products/services through targeted digital strategies
  • Stay updated with the latest digital trends and tools

Required Skills:

  • Minimum 2 years of experience in digital marketing (preferably in a software or IT company)
  • Strong understanding of SEO, SEM, SMM, and content marketing
  • Experience with Google Ads, Facebook Ads, LinkedIn Campaigns
  • Knowledge of Google Analytics, Search Console, and keyword tools
  • Basic understanding of CRM and marketing automation tools
  • Good communication and analytical skills
  • Ability to work independently and meet deadlines

Job Types: Full-time, Permanent

Pay: ₹20, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Experience:

  • Digital marketing: 2 years (Required)

Work Location: In person

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