Software Engineering Specialist

Software Engineering Specialist

A Marketo Specialist Engineer is responsible for managing, optimizing, and troubleshooting marketing automation initiatives using Marketo. This role involves campaign development, execution, and analysis, as well as integration with other marketing and sales systems. This role needs proficiency in Marketo features, database management, and performance reporting, while also staying updated on industry trends.

Core Responsibilities:
Campaign Management:
Develop, implement, and manage marketing campaigns within Marketo, including email marketing, lead nurturing, and other automation processes.
Integration and Automation:
Ensure seamless integration between Marketo and other marketing and sales platforms like Salesforce, troubleshooting any issues that arise.
Performance Analysis:
Monitor and analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
Database Management:
Manage and maintain the integrity of the Marketo database, including segmentation and data quality.
Training and Support:
Provide training and support to other team members on Marketo functionalities and best practices.
Staying Current:
Keep up-to-date with the latest Marketo features, best practices, and industry trends.

Key Skills and Qualifications:

• Marketo Expertise: In-depth knowledge of Marketo's features, functionality, and best practices. This is a mandatory skill.

• Marketing Automation: Experience with marketing automation principles and processes.

• CRM Integration: Experience integrating Marketo with CRM systems like Salesforce.

• Data Analysis: Ability to analyze campaign performance data and derive actionable insights.

• Problem-Solving: Strong troubleshooting skills to identify and resolve issues related to Marketo and integrations.

• Communication: Excellent written and verbal communication skills to collaborate with cross-functional teams.

• Project Management: Ability to manage multiple projects and campaigns simultaneously.

• Technical Skills: Familiarity with HTML, CSS, JavaScript and Apache Velocity can be beneficial.

• Experience with other marketing automation tools: Familiarity with other campaign tools like Adobe Campaign Manager, Unica, AJO, etc can be beneficial

• Marketo Certifications: May be preferred but not always required.

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world's first telco and our heritage in the sector is unrivalled. As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.