Performance Marketing Specialist
5 days ago
We are looking for a Performance Marketing Specialist to lead the execution and optimization of high-performing digital advertising campaigns. The ideal candidate will have proven experience in managing paid media across platforms like Google Ads, YouTube, and Meta (Facebook/Instagram), with a strong analytical mindset and a passion for driving measurable growth.
This role is ideal for someone who thrives in a fast-paced, growth-driven environment and can take ownership of end-to-end paid marketing strategy and execution.
Key Responsibilities:
● Plan, launch, and manage paid advertising campaigns across platforms including Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram), and others as needed.
● Manage large-scale advertising budgets efficiently, with a focus on ROI and performance metrics.
● Conduct in-depth keyword research, audience segmentation, and competitor analysis to maximize campaign impact.
● Execute and optimize performance marketing strategies including bid management, A/B testing, landing page optimization, and funnel refinement.
● Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and relevant dashboards.
● Collaborate cross-functionally with creative, product, and analytics teams to ensure consistency in brand messaging and customer experience.
● Stay current with platform updates, industry trends, and emerging best practices in paid media and digital marketing.
Requirements:
● 4+ years of hands-on experience managing performance marketing campaigns, preferably in eCommerce, SaaS, or agency environments.
● Strong knowledge of PPC, paid social, and display advertising best practices.
● Proficiency in tools such as Google Ads, Meta Business Suite, Google Analytics, and other performance monitoring platforms.
● Strong analytical skills with a data-driven and test-and-learn mindset.
● Excellent verbal and written communication skills.
● Experience targeting international markets (US, Europe, Middle East) is a plus.
● Ability to work independently while collaborating with cross-functional teams.
Preferred Traits:
● Strategic thinker with a hands-on approach
● Proactive, results-oriented, and continuously optimizing for performance
● Up-to-date with the latest trends in digital advertising and martech
● Comfortable working in dynamic, fast-moving environments
Compensation & Benefits:
● Competitive salary based on experience and expertise
● Performance-based incentives and bonus opportunities
● Flexible working model – remote or hybrid options available
● Access to learning resources and skill development support
● Opportunity to work on impactful global campaigns and drive real growth
Job Type: Full-time
Pay: ₹35, ₹60,000.00 per month
Work Location: In person
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