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Influencer Marketing Specialist
2 weeks ago
About Brand:
Minimalist ) is a science-backed Indian skincare brand built on
the core values of efficacy, transparency, and comprehensiveness. Known for its
ingredient-first approach, the brand formulates high-performance skincare products using
proven activities and clean formulations. The company believes in creating high-quality
products using best-in-class ingredients at its own manufacturing facility. Minimalist
empowers consumers with knowledge—clearly stating what goes into each product and
why—so they can make informed choices. With a commitment to 'Hide Nothing,' the brand
champions authenticity and honesty in skincare, creating solutions that work, without the
fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the
brand is rapidly expanding its footprint. Focused on enhancing product availability, it is
strategically deepening its penetration while strengthening both Modern Trade (MT) and
General Trade (GT) channels in India. The brand's global presence now extends across 15+
countries, including key markets such as the UK, USA, UAE, Malaysia, Indonesia, Germany,
France & Italy.
Job Title:
Influencer Marketing Executive
Education:
Bachelor's degree in Marketing, Communications, PR, or a
related field
Experience:
0–3 years of experience in influencer marketing, digital
marketing, or brand marketing.
Role Purpose / Objective:
The Influencer Marketing professional will be responsible for identifying, managing, and
nurturing relationships with influencers and content creators to drive brand awareness,
engagement, and conversions. The role involves strategic planning, campaign execution,
negotiation, and relationship building with the right set of creators for the brand.
Key Responsibilities:
● Identify and evaluate suitable influencers across various social media platforms
(Instagram, YouTube, X, LinkedIn, etc.)
● Develop and manage influencer campaigns end-to-end, from identifying the right set
of influencer, sourcing, outreach and brief sharing to execution and post-campaign
analysis.
● Build and maintain strong relationships with influencers, creators, and influencer
agencies.
● Negotiate deliverables, timelines, and compensation with influencers.
● Collaborate with internal teams (brand, content, creative) to align influencer
campaigns with broader marketing objectives.
● Monitor influencer content to ensure brand consistency and compliance.
● Stay up to date with influencer marketing trends, platforms, tools, and best practices.
Technical / Functional Skills:
● Strong understanding of social media platforms and the influencer ecosystem.
● Familiarity with influencer marketing tools.
● Basic understanding of Excel and google sheets.
● Basic knowledge of campaign analytics and reporting.
● Excellent negotiation and communication skills.
● Ability to manage multiple campaigns simultaneously.
Behavioral Competencies:
● Creative thinker with strong attention to detail.
● Strong interpersonal and relationship-building skills, and negotiation skills.
● Self-motivated and proactive.
● Ability to work in a fast-paced and dynamic environment.
● Results-driven with an analytical mindset.
