Direct Marketing Manager

5 days ago

Chennai Puducherry, India Achariya Siksha Mandir Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Regional Head Sales & Marketing

Location: Pondicherry / Chennai

Experience: 5 to 10 years

Industry: Education / Institutional Sector

Department: Business Development / Marketing

Reports To: Director / Principal / Managing Director

Job Summary:

The Regional Head (Sales & Marketing) will be responsible for driving admissions, branding, and business development activities for the assigned region. This role involves developing and executing strategic marketing plans, building institutional partnerships, and leading the regional sales team to achieve enrollment and revenue targets. The ideal candidate will have strong experience in educational marketing and a proven track record in managing regional operations.

Key Responsibilities:

1. Strategic Planning & Leadership

  • Develop and implement regional sales and marketing strategies aligned with institutional goals.
  • Plan and execute annual admission targets, brand campaigns, and outreach programs.
  • Lead, motivate, and manage the regional marketing and admission teams to achieve performance goals.
  • Monitor market trends, competitor activities, and propose corrective actions for growth.

2. Business Development & Institutional Growth

  • Identify and establish partnerships with schools, colleges, corporates, and agencies for student acquisition.
  • Drive initiatives for new market penetration and expansion in assigned territories.
  • Conduct seminars, workshops, and promotional events to enhance institutional visibility.
  • Collaborate with the academic and operations teams to ensure consistent delivery of the institutions value proposition.

3. Marketing & Brand Management

  • Oversee digital and offline marketing campaigns (social media, print, outdoor, and event promotions).
  • Manage PR activities, branding materials, and institutional representation at education fairs and expos.
  • Ensure brand consistency across all marketing channels and communications.

4. Admissions & Revenue Targets

  • Drive student enrollment targets for schools, colleges, or higher education programs.
  • Monitor admission conversion ratios and optimize the sales funnel.
  • Prepare and present regional performance reports to senior management.

5. Team Management & Reporting

  • Recruit, train, and mentor regional sales and marketing staff.
  • Ensure timely collection of fees and monitor financial performance of the region.
  • Prepare MIS reports on sales performance, market feedback, and projections.

Key Skills & Competencies:

  • Strong leadership and team management skills.
  • Excellent communication, presentation, and negotiation abilities.
  • Strategic thinker with analytical and problem-solving skills.
  • Proficiency in digital marketing tools and CRM systems.
  • Deep understanding of education sector dynamics and admission cycles.

Qualifications:

  • Bachelors Degree in Marketing, Business Administration, or related field.
  • MBA in Marketing or equivalent preferred.
  • 5–10 years of experience in sales and marketing, preferably in the education/institution sector (schools, colleges, universities, or training institutes).

  • Marketing Communications Manager

    1 week ago

    Chennai, Tamil Nadu, India Sun Direct tv pvt ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionSun Direct TV Pvt Ltd is the No. 2 DTH operator in India with a subscriber base of 5.3 million connections. We were the first in India to introduce MPEG4 technology and Hi-Definition DTH TV services. As the fastest growing DTH network, we are a winning team that our competition admires, copies, fears, and aspires to match.Role...

  • Digital Marketing Intern

    2 weeks ago

    Puducherry, India Zap Marketing Full time

    Freshers are Welcome - This is a Full time job not a Training institute - If No Experience in Digital marketing also can apply, But should be interested and aspire to have a carrier in Digital Marketing Position Overview: **Responsibilities**: Content Creation: - Conduct research on industry trends and competitors to identify content ideas and...

  • Direct Marketing Assistant

    1 day ago

    Medavakkam, Chennai, Tamil Nadu, India hyperspace Full time

    Develop and implement direct marketing strategies and plans. - Identify and pursue new direct marketing opportunities and markets. - Build and maintain strong relationships with clients and partners. - Prepare and present direct marketing reports and forecasts. - Collaborate with marketing and sales teams to align direct marketing objectives. - Ensure...

  • Direct Marketing Executive

    3 days ago

    Chengalpattu, Chennai, Tamil Nadu, India Skiez Digital Full time

    Job Title: Direct Marketing Executive Location: chengalpattu Company: Skiez Digital Job Summary: We are looking for a proactive and results-driven Direct Marketing Executive to join our team. You will be responsible for directly engaging with potential customers, promoting our services, and generating leads to support our sales team. Key...

  • Content Marketing

    2 weeks ago

    Chennai, Tamil Nadu, India SUN DIRECT TV PRIVATE LIMITED Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We're HiringSun Direct is looking for a dynamicContent Marketing & Social Media Leadto join ourSun Direct GOteam inChennaiWe're looking for acandidate who candrive discovery, engagement, and communication forSun Direct GO, our OTT aggregation platform. You will bridge OTT partners, internal teams (Product, Growth, Retention), and the audience, crafting...

  • Senior Marketing Manager

    5 days ago

    Chennai, Tamil Nadu, India Orange Digital Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job description:Important Notice: For career-related inquiries, please contact the following mobile number: * Do not call the marketing number for career-related queries. All job-related calls should be directed to this dedicated number.We are seeking a Senior Marketing Manager (USA Market) focused on acquiring SEO projects.The ideal candidate has 2+ years'...

  • Direct Marketing Executive

    1 week ago

    Chengalpattu, Chennai, Tamil Nadu, India Skiez Digital Full time ₹ 38,40,000 - ₹ 38,92,000 per year

    Job Title: Direct Marketing ExecutiveLocation: chengalpattuCompany: Skiez DigitalJob Summary:We are looking for a proactive and results-driven Direct Marketing Executive to join our team. You will be responsible for directly engaging with potential customers, promoting our services, and generating leads to support our sales team.Key Responsibilities:Identify...

  • Accounts and Administration Assistant

    7 days ago

    Chennai, India Direct Full time

    **Job Summary** DIRECT - an organisation that offers therapies across the life span is hiring! Need an enthusiastic and sincere person who can handle all front office and Admin related work within this organization. Looking to fill this position with a minimum 2 year commitment to support the growth of the organization. **Responsibilities and...

  • Digital Marketing Manager

    3 days ago

    Mangadu, Chennai, Tamil Nadu, India Direct Margin Full time ₹ 2,40,000 - ₹ 3,00,000 per year

    Looking for a Digital Marketing Expert to join as trainer for the below mentioned skills:WordPressSEOGoogle & Meta AdsGoogle AnalyticsGraphic DesigningJob Location: Mangadu, ChennaiShift Timing: 1pm to 10pm (afternoon shift)Immediate Joining RequiredCandidates in and around Mangadu preferredJob Type: Full-timePay: ₹20, ₹25,000.00 per monthWork Location:...

  • Marketing Executive

    1 week ago

    Puducherry, Puducherry, India THE Grand Technologies Full time ₹ 3,50,000 - ₹ 10,00,000 per year

    Responsibilities:* Direct Marketing ( OEMs)* Handle existing Clients* Develop marketing strategies* Expanding marketing geographyTravel allowanceEmployee state insuranceSales incentivesAnnual bonusProvident fund