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Search Engine Optimization Specialist

2 weeks ago

Kanpur, Uttar Pradesh, India Traveller's Choice Travel & Tourism L.L.C Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Key Responsibilities:

* Develop, implement, and manage SEO strategies to drive traffic and maximize ROI in the B2C travel domain.

* Conduct keyword research, competitor analysis, and content gap analysis specific to the travel industry.

* Optimize website content, landing pages, blogs, and product pages for search engine visibility and user engagement.

* Perform technical SEO audits and coordinate with developers to implement fixes.

* Monitor, analyze, and report website performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.

* Stay updated with the latest SEO trends, search engine algorithm changes, and travel industry best practices.

* Collaborate with the content, marketing, and design teams to execute on-page and off-page SEO initiatives.

* Analyze competitors' websites and strategies to identify gaps and opportunities.

* Track, report, and present SEO performance and insights to management.

Requirements:

* Minimum 2 years of proven SEO experience in the travel industry (B2C domain is mandatory).

* Strong knowledge of SEO best practices, on-page/off-page optimization, and technical SEO.

* Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

* Experience in optimizing websites for international SEO and multilingual content is a plus.

* Understanding of travel industry consumer behavior and seasonal demand trends.

* Excellent communication and collaboration skills.

Preferred Qualifications:

* Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.

* Experience with CMS platforms (WordPress, Drupal, etc.).

* Knowledge of HTML, CSS, and JavaScript basics is an advantage.

* Prior experience in a fast-paced travel startup or established DMC/OTA.