Communications Manager

JOB PURPOSE

Youll collaborate closely with the Regional Communications Manager and school teams to take a strategic, creative approach to content planning and storytelling. As the functional communications lead for India, youll mentor and upskill school-based Communications Managers, supporting them through shared planning, content review cycles, and best practice development to ensure consistently high-quality output across all schools. Whether its digital or traditional media, youll help amplify our brand and spark meaningful engagement with our diverse audiences. Youll also lead internal communications for the India Officeworking with colleagues to craft messages that build a strong, positive culture and deepen alignment with Nord Anglia and our Oakridge schools.

REPORTING TO

Regional Communications Manager, SEA&I

DIRECT REPORTSNone, but a dotted line report from school Communications Managers

Internal

Regional and India Office MAC (Marketing, Admissions & Communications) colleagues

Directors of Admissions & Marketing and other MAC colleagues within schools

School principals and SLT members

The Central MAC team in London

External

Journalists and media representatives

Communications professionals and agencies

Other vendors employed by Nord Anglia Education

CONTENT STRATEGY AND CREATION

Ensure consistently high standards of content across schools in India

1. Shape and elevate content strategies across our schools to ensure every story is engaging, informative, and unmistakably Oakridge/Nord Anglia.

2. Review school-generated content and offer expert guidance on tone, frequency, and style. Establish and maintain content quality frameworks and feedback cycles to ensure consistency across schools. Introduce and model use of AI tools where appropriate.

3. Create or commission original content that brings our brand to life across digital and offline channels.

4. Collaborate on brand frameworks, lead generation, awareness campaigns and other regional communications initiatives that drive real impact.

Organic search traffic growth across schools

Improved page views / time on site

Improved goal completions

Improved Parent Satisfaction Survey scores

Campaign engagement metrics

SOCIAL MEDIAEnsure the region is creating strong online communities through its use of social media

1. Partner with the Regional Head of Digital to craft >**2. Ensure visual identity, tone of voice, and brand character shine through every post.

3. Dive into datatrack, analyze, and translate insights into action across schools. Help schools move beyond volume-driven Communications by supporting Communications Managers in

Quality of schools annual plans

Followers / Likes

Engagement: Shares / Comments

MULTI CHANNEL COMMUNICATIONS**

1. Be governor-in-chief of the school websites, ensuring that the content they contain is accurate, up-to-date and relevant

2. Champion the use of tools like Mailchimp, parent portals, and school apps to keep our communities informed and inspired.

3. Seek out PR and media opportunities that amplify our voice and values.

Opening and clickthrough rates

Industry standard PR metrics

Other : -

Planning, Training & Development:

1. Contribute to high-impact annual MAC planning, aligning communications with school USPs and audience insights.

2. Design and deliver training, inductions, and refreshers that empower teams and elevate standards.

3. Identify opportunities for best practice and content sharing across schools.

Quality of annual plans

Colleague feedback Measurable improvement in staff empowerment & engagement

Stakeholder & Influencer Engagement

1. Maintain the database of key India-wide influencers and ensure schools do likewise with more local and school-level influencers

2. Create or commission strategic content which will engage and inform these key influencers

Feedback from Regional

Communications Manager Content engagement

Internal Communications

1. Create internal communications that connect, inform, and energize our teamsbuilding a strong sense of belonging and purpose in both the India Office and schools, which aligns also with the wider Nord Anglia culture.

Feedback from

Regional Communications Manager, India Office managers and school principals

Rates of engagement

Campaign Execution

1. Lead or co-lead regional campaigns across the India schools, including strategic messaging, asset development, and implementation planning.

2. Identify and facilitate shared campaign opportunities between schools to maximise efficiency, unify brand storytelling, and elevate the quality of outputs.

Quality and reach of regional campaign deliverables

Timely and consistent execution across participating schools Increased alignment and collaboration between schools

Take a proactive approach to personal development

1. Work with the Regional Communications Manager to identify personal development objectives and implement a focused and straightforward Personal Development Plan.

2. Take ownership for requesting feedback from others in a timely fashion.

3. Provide both constructive and appreciative feedback both unprompted and when asked.

Positive performance appraisal

Philosophy and values:

We are ambitious for our students, our people and our family of schools. We believe that:

There is no limit to what every person can achieve.

Creativity and challenge help us get better every day.

Learning should be personalised.

Unique global opportunities enhance the learning experience.

Promote and adhere to the Company Vision and Values:

Opportunity - For us, opportunities need to be meaningful, about achieving potential and making progress.

Impact - For us, impact is about making a difference. It needs to be immediate, positive and lasting.

Leadership - For us, leadership is about considering the teams needs as well as your own, setting inspiring examples, being supportive and showing real accountability and responsibility.

Respect - For us, respect is about listening, being inclusive, showing tolerance and getting the little things right

Role-model the Be Ambitious philosophy each day

Feedback as a valued member of the team and the wider organisation

OTHER

Promote and embodies The CORE 7 Leadership Capabilities:

1. Accountable Establishes a high performing culture and accepts accountability for organisational performance.

2. Strategic Leads opportunity and is committed to continuous improvement aligned with the organisational vision and direction

3. Collaborative Works collaboratively with others to achieve organisational outcomes

4. Entrepreneurial Creates organisational value for diverse stakeholders and achieves commercial success

5. Enabling Drives excellence through valuing and developing others

6. Agile Achieves personal and organisational success within a changing, dynamic and complex environment

7. Resilient Demonstrates personal resilience within a demanding environment of high expectations

A commitment to safeguarding and promoting the welfare of all pupils.

Willingness to undertake appropriate child protection training when required

Qualifications/Training

Bachelors Degree

Experience / Knowledge/ SkillsMinimum 3 years working in an English-language copywriting, journalism or related discipline

Outstanding written and verbal communication skills in English

Good copy-writing and copy-editing skills across a diverse range of media and a deep understanding of how to optimize content for each

Effective understanding of good practice in relation to website content optimisation

Experience of contributing to and managing all social media platforms

Successful experience of PR and media relations

Strong management skills and mentorship experience

Good analytical skills

Experience of reading and drawing insights from Google Analytics and other data

Excellent time management skills and flexibility in dealing with multi-functional tasks

Personal AttributesGood interpersonal & communication skills

Native-level English speaking and writing

Creative and technical thinking ability

Self-motivated, flexible and adaptable to different tasks at hand

Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure

High level of integrity

Excellent time management and organizational skills

Excellent attention to detail

Affinity with and interest in education