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Digital Marketing Specialist

2 weeks ago

Gandhipuram Coimbatore Tamil Nadu, India Quadrasystems Full time ₹ 20,000 - ₹ 2,00,000 per year

Overview: We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team in the IT sector. As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products and services, drive brand awareness, and generate leads. You will work closely with the marketing team, sales team, and others to develop and execute effective digital marketing strategies that align with our business objectives.

Key Responsibilities:

  • Develop and implement digital marketing strategies to drive online traffic to our website, increase brand awareness, and generate leads.
  • Manage all aspects of digital marketing campaigns, including email marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and online advertising.
  • Create and manage content for our website, blog, social media channels, and other digital platforms to engage our target audience and drive conversions.
  • Utilize video editing and graphic designing skills to create compelling multimedia content for digital marketing campaigns.
  • Monitor and analyze the performance of digital marketing campaigns using web analytics tools and make data-driven decisions to optimize campaign performance and ROI.
  • Stay up to date with the latest trends and best practices in digital marketing, search engine algorithms, online advertising platforms, and multimedia content creation.
  • Collaborate with the marketing team, sales team, and other departments to develop integrated marketing campaigns and ensure consistent messaging across all channels.
  • Work closely with external agencies, vendors, and partners to execute digital marketing initiatives and achieve business goals.
  • Manage digital marketing budgets and allocate resources effectively to maximize ROI.
  • Maintain strong relationships with key stakeholders and communicate regularly on the progress of digital marketing initiatives, performance metrics, and upcoming campaigns.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field. Master's degree preferred.
  • Proven experience in digital marketing, with a minimum of 3-5 years of experience in a similar role, preferably in the IT sector.
  • Strong understanding of digital marketing channels, strategies, and techniques, including SEO, PPC, email marketing, social media marketing, and content marketing.
  • Proficiency in video editing and graphic designing tools such as Adobe Premiere Pro, Final Cut Pro, Adobe Photoshop, and Illustrator.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, and Hootsuite.
  • Excellent analytical skills and the ability to interpret data, analyze trends, and make data-driven decisions to optimize campaign performance.
  • Creative thinking and problem-solving skills, with the ability to develop innovative digital marketing strategies and campaigns that drive results.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Excellent communication skills, both written and verbal, with the ability to effectively communicate with internal teams, external partners, and stakeholders.
  • Leadership skills and experience managing a team of digital marketing professionals, providing guidance, support, and mentorship to help them achieve their goals.
  • Passion for technology and the IT industry, with a desire to stay updated on the latest trends, developments, and innovations in digital marketing and content creation.

Why Join Us? If you're passionate about digital marketing and multimedia content creation with a strong background in the IT sector, we'd love to hear from you Join our team and help us drive growth and success through innovative digital marketing strategies and campaigns. Apply now

How to Apply: Interested candidates should send their resume and a cover letter detailing their relevant experience with the subject line "Digital Marketing Manager Application".

More Information: For more information about our company and what we do, please visit our website at

Job Types: Full-time, Permanent, Fresher

Pay: From ₹20,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person