SEO Content Specialist
4 days ago
Join Apna Advantage to help build a career platform that empowers students to transform their futures. You'll shape a fast growing edtech vertical within Apna's 60M+ user ecosystem and leave a lasting mark on the industry.
About Apna:
Founded in 2019 by Nirmit Parikh, Apna is India's fastest unicorn, connecting 60M+ jobseekers with 250,000+ businesses. Backed by global investors like Sequoia and Tiger Global, Apna is revolutionizing livelihoods across India.
About Apna Advantage:
Apna Advantage, our new EdTech vertical, expands beyond job matching to deliver:
- Premium Online Education with UGC-accredited programs from top universities
- Career Success Ecosystem with access to 700,000+ recruiters and real job interviews
- Personalized Career Journeys with dedicated facilitators, AI-powered prep tools, and guaranteed interviews
Title: SEO Content Specialist
Requirement: 1
Location: Bangalore (WFO - Domlur)
Experience: 2-3 years
Industry: Edtech
CTC: 5-6L
Requirements
What You'll do:
- Research and identify high-impact keywords and content opportunities
- Plan, write, and optimize SEO-focused content (blogs, guides, landing pages) aligned with Apna Advantage's goals
- Track, analyze, and report on organic traffic and keyword performance
- Collaborate with design, product, and marketing teams to ensure content aligns with business objectives
- Refresh and optimize existing content to improve rankings and conversions
- Assist in building scalable, programmatic SEO pages for long-term traffic growth
What we're looking for:
- 1-3 years of experience in SEO content writing or content marketing
- Strong understanding of SEO best practices, keyword research, and on-page optimization
- Excellent writing and editing skills with a student-first mindset
- Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush)
- Organized, proactive, and data-driven
What's In for you:
Build expertise in scalable SEO and content-led growth
See your work directly influence organic traffic and student enrollments
Grow in a fast-paced, impactful environment while shaping India's career advancement ecosystem
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