Manager - User Growth

About the team

If you are excited about driving 10X growth for Indias only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users. Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty program. What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a good time outside work, but it's best if you experience it first-hand.

As the Manager of Growth, your key responsibility will be to optimize how we channel user intent across different customer segmentssuch as casual browsers, deal-seekers, and morewhile driving repeat engagement and preference for Meesho. A key focus of your role will be to expand and innovate our Deals program. You will build compelling deal constructs that keep our users engaged and drive business growth for the platform. Youll explore various use cases for sellers, crafting effective promotional strategies, and develop enticing offerings on platform that keep users coming back. Your goal: create deal properties that captivate our audience while solving seller use-cases, all while collaborating with a high-performing team and cross-functional stakeholders.

• Define the vision for your charter, and take audacious goals on each sub-charter
• Break down vision into actionable problems, through a Problem first mindset and User-first thinking
• Work closely with org stakeholders and steer the projects till impact
• Closely study competitor and global benchmarks to identify new outside-in opportunities for growth

• Bachelor's degree / MBA degree from a top tier institute is required
• 2-4 years of experience in e-commerce, preferably managing growth constructs (e.g. Sales, Deals); also open to consulting experience, with exposure to e-commerce or retail - Structured problem-solving skills, 10X thinking, Extreme ownership
• People management skills and ability to collaborate with multiple stakeholders

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Democratising internet commerce for everyone - Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non-monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like Reflections, Listen or Die, Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here.

Locations: Bangalore, Karnataka