Search Engine Optimization Specialist

10 hours ago

Greater Kolkata Area, India Opvia Full time ₹ 35,000 per year

J
ob Title: SEO Specialist

Location: Kolkata

Employment Type: Onsite, Full-time

Experience : 2-5 years

Preferred Work timing: Aligned with UK Shifts

Salary: Upto 35000/- (Based upon the experience and skill set)

About the Role:

We are seeking an experienced
SEO Specialist
with strong analytical skills and hands-on expertise in developing and executing SEO strategies. The ideal candidate should have
2–5 years of experience
in SEO, strong command over on-page, off-page, and technical SEO, and the ability to improve organic performance through data-driven optimization. You will work on end-to-end SEO initiatives, website audits, performance tracking, and strategic planning to enhance search visibility and traffic.

Responsibilities:

  • Develop and execute
    complete SEO strategies
    to increase organic visibility and search rankings
  • Conduct
    keyword research
    , competitor analysis & market insights to identify growth opportunities
  • Perform
    on-page optimization
    including meta tags, content structure, internal linking & schema
  • Manage
    off-page SEO
    and execute link-building campaigns to build high-quality backlinks
  • Conduct
    technical SEO audits
    for site performance, speed optimization, indexing, and crawl issues
  • Track and analyze website performance using
    Google Analytics, Search Console, SEMrush, Ahrefs, Moz
    , etc.
  • Collaborate with content writers, developers, and marketing teams to improve website performance
  • Prepare
    monthly SEO reports
    , KPIs, ranking updates, and performance insights for management/clients
  • Optimize SEO for
    Ecommerce platforms
    like WooCommerce and Shopify
  • Implement strategies for
    Local SEO
    and
    Mobile SEO

Skills & Qualification:

  • Bachelor's degree
    in any discipline
  • 2–5 years of proven SEO experience
  • Advanced knowledge of:
  • Keyword Research & Competitor Analysis
  • On-Page & Off-Page SEO
  • Technical SEO & Site Auditing
  • Link Building
  • Content Optimization
  • Local & Mobile SEO
  • Expertise with SEO tools:
    SEMrush, Ahrefs, Moz, UberSuggest, Google Keyword Planner, Google Analytics, Google Search Console
  • Experience improving domain authority, organic traffic, and ranking KPIs
  • Knowledge of
    HTML, CSS, and basic JavaScript
    (preferred)
  • Strong communication, analytical thinking & reporting skills

Benefits:

  • Salary
    up to ₹35,000
    based on experience & expertise
  • Opportunity to work on high-impact SEO projects
  • Work with diverse clients (including Ecommerce & service-based industries)
  • Skill growth with advanced tools & latest SEO practices
  • Supportive work culture and career growth opportunities

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