Video Editor

Job Description: Video Editor & Graphic Designer

Company: HeartfulCraft International Pvt. Ltd.

Founder & CEO: Aashiya Khan

Co-Founder: Sumit Pareek

Location: Remote (India-based preferred)

Engagement: Full-time / Permanent (Immediate Requirement)

About HeartfulCraft

HeartfulCraft International is a global handicraft export brand led by Founder & CEO Aashiya Khan. The company focuses on reviving India's GI-tagged and handmade heritage products and delivering them to international buyers. HeartfulCraft works as a bridge between artisans and the global market, not only providing products but also emotional storytelling through heritage-rich branding and content creation.

To strengthen our creative and marketing team, we are seeking a Video Editor & Graphic Designer who can professionally transform raw content into powerful visual communication pieces for multiple platforms.

Role Overview

The Video Editor & Graphic Designer will serve as a mediator between raw artisan stories, brand leadership narratives, and final high-quality media content. The role goes beyond basic video cutting and requires deep expertise in storytelling, editing, graphic design, and digital marketing alignment.

The individual must be capable of handling three major categories of video and design work:

• Artisan and Craft Storytelling Videos – Documenting the life, skills, and stories of artisans, showing the process of creating handicrafts, capturing the cultural heritage, and transforming these into professional short and long-form videos that emotionally connect with global audiences.
• Founder-Led Sales and Marketing Videos – Editing and producing videos featuring Sumit Pareek (Co-Founder) where he explains handicrafts, the business potential of exports, and sales-driven narratives designed to attract customers, buyers, and participants for HeartfulCraft's initiatives. These videos should follow sales-letter and ad-style editing formats used in high-converting social media campaigns.
• Export Process and Educational Videos – Creating explainer-style videos that describe how the export process works, how artisans' products reach buyers, and how HeartfulCraft ensures quality, packaging, and delivery. These videos should simplify complex processes into easy-to-understand visuals for both training and marketing purposes.

In addition to videos, the candidate will manage a significant part of graphic design and brand identity creation, including product catalog design, digital brochures, PDF documents, product cards, website banners, and creative assets for social media. The role also includes preparing design materials for both B2B buyers and international export partners.

Key Responsibilities

Video Content Creation

• Edit and produce storytelling videos about artisans and their handicrafts, using raw field footage and transforming it into polished heritage-driven films.
• Create sales-driven videos featuring co-founder Sumit Pareek, optimized for Instagram Reels, YouTube Shorts, LinkedIn, and Facebook Ads.
• Produce educational and training videos that explain the export business model and product supply chain in a professional, easy-to-grasp format.
• Craft emotionally appealing product videos that highlight the uniqueness of GI-tagged crafts, using the right color tones, music, subtitles, and visual rhythm.
• Deliver ad-quality short videos similar to globally recognized high-converting formats (e.g., Alex Hormozi-style fast cuts, text overlays, high-impact storytelling).

Graphic Design & Documentation

• Design product catalogs, brochures, and flyers using professional tools like Canva, Photoshop, and Illustrator.
• Create PDF documents, branded decks, and sales proposals for international buyers and partners.
• Develop product cards with accurate descriptions, prices, and imagery for buyers.
• Update and enhance product images for the HeartfulCraft website and digital stores.
• Support the team in preparing packaging designs, labels, and brand collaterals to align with international standards.

Website & Digital Support

• Work closely with the web team to upload and manage product visuals in an organized and visually appealing format.
• Assist in creating banners, icons, and promotional creatives for HeartfulCraft's website.
• Ensure all content uploaded to the website maintains a luxury handicraft aesthetic aligned with HeartfulCraft's brand positioning.

Brand Storytelling & Marketing Alignment

• Align every video and design project with the creative direction of Founder Aashiya Khan.
• Maintain brand consistency across all visual outputs, ensuring that the heritage, premium, and emotional essence of HeartfulCraft is always reflected.
• Collaborate with the marketing team to prepare paid ad creatives designed for international audiences.
• Suggest innovative editing formats, music choices, and storytelling methods to enhance impact.

Required Skills & Tools

• Video Editing Software Proficiency: Adobe Premiere Pro, After Effects, CapCut Pro.
• Graphic Design Software: Photoshop, Illustrator, Canva.
• AI Tools Knowledge (Preferred): Runway, Pika Labs, MidJourney, ChatGPT-based creative workflows for enhanced storytelling and automation.
• Export-Oriented Design Skills: Experience in creating product catalogs, marketing brochures, and B2B documents.
• Strong sense of color correction, lighting adjustment, cinematic transitions, and mood-driven editing.
• Ability to merge traditional cultural visuals with modern digital presentation.
• Excellent communication skills and ability to take creative direction while also offering independent suggestions.
• A high-performance laptop or workstation capable of handling professional editing workflows.

What We Expect in Work Style

• Videos should not only inform but emotionally engage global buyers and partners.
• Editing should balance modern advertising formats with cultural storytelling essence.
• Designs must be professional, export-oriented, and aligned with international marketing standards.
• All deliverables should be completed with attention to detail, consistency, and speed.

Why Join HeartfulCraft?

• Work directly with Aashiya Khan (Founder & CEO) and Sumit Pareek (Co-Founder).
• Be part of a global mission to revive Indian handicrafts and bring artisan stories to the world.
• Opportunity to build a long-term creative career in international exports and cultural storytelling.
• Gain global exposure, as your videos and designs will be seen by buyers, partners, and audiences worldwide.
• Competitive compensation with opportunities for growth and ongoing collaboration.

Application Process

Interested candidates must submit:

• A portfolio/showreel showcasing short-form video ads, storytelling edits, and graphic design samples.
• A brief note on their experience with both video editing and graphic design.
• Optional mention of AI tools they have used in creative workflows.

Please send applications to: with the subject line: Application – Video Editor & Graphic Designer (HeartfulCraft).

Job Types: Full-time, Permanent

Pay: ₹10, ₹33,614.86 per month

Benefits:

• Internet reimbursement
• Work from home

Experience:

• Video editing: 3 years (Required)

Work Location: Remote