Field Executive
5 days ago
Position: Field Marketing Executive
Location: Hyderabad
Product: EV Scooters
Salary: 15k
Working hours: 10 AM - 7 PM
Key responsibilities:
Planned execute BTL campaigns such as events, exhibitions, kiosks, society activations, and pop-up stalls.
Organize brand activations at targeted high-traffic locations and manage logistics for on-ground activities.
Coordinate with vendors, agencies, and internal teams for material procurement, event setup, and promotional kit distribution.
Oversee the execution and monitoring of marketing assets (billboards, hoardings, banners) and ensure they comply with company standards.
Capture and report visuals and campaign proof using tracking tools like GPS-enabled cameras.
Gather and monitor data on campaign performance, such as footfall, lead generation, and return on investment (ROI).
Generate daily, weekly, and monthly reports on activities, including insights on outcomes and learnings.
Recruit, train, and manage promoters or brand ambassadors as needed for campaigns.
Obtain permissions and handle local regulatory requirements for event executions.
Suggest and implement innovative, localized BTL strategies based on competitor analysis and regional trends.
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