Product Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Weekday (YC W21) Full time US$ 90,000 - US$ 1,20,000 per year

This role is for one of our clients

Industry: Program Manager

Seniority level: Mid-Senior level

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

About The Role
We're looking for a
Product Marketing Lead
to own the storytelling, positioning, and go-to-market (GTM) strategies for our products. You'll partner with product, sales, and customer success teams to craft compelling narratives, launch impactful campaigns, and drive market adoption. This is a role for someone who thrives at the intersection of strategy, creativity, and execution.

What You'll Do
Market Intelligence & Insights
Conduct competitive and customer research to uncover trends, needs, and opportunities.

Translate market insights into actionable product positioning strategies.

Positioning & Messaging
Define clear, differentiated product positioning that resonates with target audiences.

Craft compelling narratives that communicate value and competitive advantage.

Go-to-Market Execution
Lead GTM strategies for product launches, including pricing, campaigns, and enablement.

Coordinate launch timelines and ensure cross-functional alignment.

Sales & Customer Enablement
Equip sales teams with playbooks, pitch decks, and objection-handling tools.

Partner with customer success to gather feedback and inform product roadmaps.

Content & Campaign Development
Create or guide the creation of high-impact assets: case studies, landing pages, webinars, blogs, and videos.

Collaborate with demand generation teams to execute multi-channel campaigns.

Performance Tracking
Measure campaign performance, adoption rates, and customer engagement.

Use data to iterate and improve GTM strategies.

What You'll Bring
2–4 years
in product marketing, ideally in SaaS or B2B tech.

Proven experience building and executing GTM strategies.

Strong storytelling skills with the ability to translate technical features into customer benefits.

Proficiency in marketing tools (e.g., HubSpot, Google Analytics, Salesforce).

Excellent project management skills with a track record of cross-functional collaboration.

Analytical mindset with a data-driven approach to decision-making.

Why Join Us
Opportunity to shape product perception in a fast-growing company.

High visibility role with direct impact on revenue growth.

Collaborative, innovative culture with room for creativity and experimentation.

Core Skills:
Go-to-Market | Product Positioning | Messaging | Sales Enablement | Content Creation | Competitive Analysis | Marketing Strategy

  • Product Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India Weekday Full time US$ 90,000 - US$ 1,20,000 per year

    This role is for one of our clientsIndustry: Program ManagerSeniority level: Mid-Senior levelMin Experience: 3 yearsLocation: BengaluruJobType: full-timeAbout the RoleWe're looking for a Product Marketing Lead to own the storytelling, positioning, and go-to-market (GTM) strategies for our products. You'll partner with product, sales, and customer success...

  • Product Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India CloudSEK Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    About the Role CloudSEK is on a mission to predict and prevent cyber threats. We are looking for a strategic and hands-on Product Marketer to own how our products are positioned, packaged, and promoted across markets. You will turn complex cybersecurity capabilities into compelling stories, drive impactful launches, and enable our sales teams with powerful...

  • Product Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Product Marketing ManagerThe Product Marketing team is responsible for product performance, lifecycle management, and product launches.You will be responsible for launching and promoting innovative products through strategic campaigns and market differentiation.Your ResponsibilitiesPlan and execute product launches, including campaigns and roadshows to...

  • Product Marketing Lead

    4 weeks ago

    Bengaluru, Karnataka, India CloudSEK Full time

    WHO ARE WE?We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal We believe that work and the workplace should be joyful and always buzzing with energyCloudSEK, one of India's most trusted Cyber security product companies, is on a mission to build the world's fastest and most reliable AI technology that...

  • Product Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India CloudSEK Full time

    WHO ARE WE? We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal We believe that work and the workplace should be joyful and always buzzing with energy CloudSEK, one of India's most trusted Cyber security product companies, is on a mission to build the world's fastest and most reliable AI technology...

  • Product Marketing Lead

    1 week ago

    Bengaluru, Karnataka, India CloudSEK Full time

    WHO ARE WE?We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal We believe that work and the workplace should be joyful and always buzzing with energy. CloudSEK, one of India's most trusted Cyber security product companies, is on a mission to build the world's fastest and most reliable AI technology...

  • Product Marketing Lead

    1 week ago

    Bengaluru, Karnataka, India CloudSEK Full time

    WHO ARE WE?We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal We believe that work and the workplace should be joyful and always buzzing with energyCloudSEK, one of India's most trusted Cyber security product companies, is on a mission to build the world's fastest and most reliable AI technology that...

  • Product Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India CloudSEK Full time US$ 90,000 - US$ 1,20,000 per year

    WHO ARE WE?We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal We believe that work and the workplace should be joyful and always buzzing with energyCloudSEK,one of India's most trusted Cyber security product companies, is on a mission to build the world's fastest and most reliable AI technology that...

  • Product Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Demand Curve Marketing Systems Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Market IntelligenceMessaging & PositioningGo-to-Market StrategyContent CreationSales EnablementProduct ExpertiseLaunch ManagementPerformance MonitoringCustomer Insights

  • Growth Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Product Space Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Location:Bengaluru/Remote •Team:Growth •Type: Full-timeWhy this roleHelp more learners discover us, sign up with confidence, and stay engaged. You'll run simple, fast experiments across ads, website, and CRM—working closely with Marketing, Product, and Admissions.What you'll doRun and refine paid campaigns (Meta/Google/YouTube) and basic...