Area Manager

1 week ago

Tiruvallur, Tamil Nadu, India Coromandel International Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

1. Financial Performance

• Drive and monitor the Profit Before Interest and Tax (PBIT) of the stores in your area/region to ensure profitability targets are met.

• Improve revenue through focused sales from High Net-Worth Individual (HNI) customers.

• Ensure consistent growth in sales from new products and Coromandel-exclusive/unique fertilizer grades.

2. Business Development & Growth

• Expand sales in Focus Services and E-Commerce channels as outlined in the business plan (BP).

• Lead and support the launch of new stores in identified regions (primarily AMRO).

• Drive Door Delivery sales volume and promote e-commerce transactions through the MyGromor app (primarily AMM).

• Plan and execute demand generation activities to create awareness and boost product uptake (primarily AMM).

3. Operational Excellence & Safety

• Ensure high standards of store hygiene and adherence to Visual Merchandising (VM) guidelines.

• Maintain inventory health by reducing non-moving inventory older than 180 days.

• Drive 100% compliance with internal policies, safety norms, and regulatory requirements.

• Conduct regular safety sensitisation sessions for all employees.

• Ensure zero fatalities during working days/hours by promoting strict safety adherence (primarily AMM).

4. Customer Development & Team Productivity

• Drive new customer acquisition and increase Average Customer Value (ACV) (primarily AMM).

• Monitor and improve customer satisfaction across all touchpoints.

• Oversee and enhance RSM and FSA productivity through structured reviews and planning (primarily AMM).

• Promote a culture of safety and accountability across store teams.

5. Marketing, Promotions & Innovation

• Plan and execute promotional activities to boost footfall and sales aligned with marketing campaigns.

• Scale up Drone Services, primarily through the Gromor Drive initiative (primarily AMM).

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