Content Creator – Brand
2 days ago
About Generally Critical
We're building
the world's first startup simulator
— a place where professionals learn to think like founders, not employees. Our flagship program, the
Founder's Find Fellowship
, helps ambitious learners master strategy, problem-solving, and decision-making through
AI-powered simulations and live mentorship
.
At Generally Critical, content isn't marketing — it's our philosophy in motion. Every story we tell shapes how the world learns, grows, and builds.
Role Overview
As our
Content Creator
, you'll bring the Generally Critical voice to life across platforms. You'll create scroll-stopping, thought-provoking, and share-worthy content that helps professionals discover our brand and believe in our mission.
From explaining frameworks like Porter's Five Forces in 60 seconds, to crafting founder-style storytelling posts on LinkedIn — you'll be the voice behind how the world experiences GC.
What You'll Do
- Create
short-form video content
(LinkedIn, Instagram Reels, YouTube Shorts) around startup thinking, simulations, and real-world frameworks. - Write
LinkedIn threads, blog posts, and email stories
that make complex ideas feel simple and actionable. - Collaborate with the Product & Program teams to translate learning experiences into viral storytelling.
- Plan and execute
content calendars
aligned with product launches and campaigns. - Track performance, run experiments, and constantly refine tone, hooks, and formats.
What You'll Bring
- 1–2 years of experience
in content creation, brand storytelling, or social media marketing (edtech/startup experience is a plus). - Strong understanding of platforms — especially
LinkedIn
,
Instagram
, and
YouTube
. - Ability to script, shoot, and edit short videos (basic tools like CapCut or Descript work).
- Excellent writing skills — crisp, relatable, and high on insight.
- A genuine interest in startups, learning, and storytelling.
Role Details
- Location:
Remote / Bangalore preferred - Type:
Full-time or long-term freelance - Compensation:
Based on experience + performance incentives
Why Join Us
At Generally Critical, you'll get to shape one of the most exciting learning brands in India — and maybe the world. You'll work closely with founders, designers, and educators to tell stories that
educate, inspire, and convert
.
Your content won't just chase views — it'll build belief.
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