Martech Solution Architect

8 hours ago

Hyderabad, Telangana, India Virtusa Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Title\: MarTech Solution Architect

About the Role

We are seeking a highly experienced MarTech Solution Architect to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a strategic technology leader and a hands-on architect, capable of translating business objectives into scalable, integrated MarTech ecosystems.

Key Responsibilities

  • Architect and Design: Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.
  • Solution Leadership: Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.
  • Implementation Oversight: Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).
  • Integration & Data Management: Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.
  • Innovation & Optimization: Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.
  • Governance & Best Practices: Establish architectural standards, documentation, and quality frameworks for solution delivery.
  • Leadership: Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.

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