Social Media Marketing Specialist with strong Video Editing and Strategic Marketing skills

Job Title:
Social Media Marketing Specialist

Location:
Madhapur, Hyderabad (Onsite)

Experience:
4+ years

Industry:
Marketing / Digital Media / SaaS / Healthcare / B2B

Reporting to:
Marketing Manager / Founder

Job Overview:

We are looking for a highly creative and data-driven
Social Media Marketing Specialist
with strong
Video Editing and Strategic Marketing
skills. The ideal candidate should be proficient in
Canva's advanced tools
,
AI-driven content creation
, and
digital marketing strategy
. You will lead social media initiatives that enhance brand visibility, drive engagement, and support lead generation across multiple platforms — including Instagram, LinkedIn, YouTube, and emerging AI-integrated tools.

Key Responsibilities:

• Led the GTM strategy
  for the new launch of
  AI Mentor
  , driving product positioning, brand communication, and digital campaign rollouts across India.
• Boosted social media reach by 58%
  and improved app engagement across 3 internal apps, resulting in a
  62% increase in installs
  and
  45% higher push open rates
  .
• Delivered user acquisition and brand growth
  through targeted marketing, regional content, and mobile-first strategies within the EdTech and AI in Education sectors.
• Spearheaded digital innovation
  , implementing cutting-edge marketing strategies that resulted in a
  40% increase in website traffic
  and
  70% boost in social media engagement
  .
• Managed end-to-end digital fundraising campaigns
  , raising
  $2.2M+
  and acquiring new donors through strategic social media and email outreach.
• Leveraged social media analytics
  to optimize channel performance, increase engagement, and drive brand visibility.
• Drove a 35% increase in lead generation
  within six months through targeted
  SEO, PPC campaigns
  , and strategic
  multi-platform social media outreach
  .
• Design and publish engaging content using
  Canva's AI-powered features
  , including
  voiceovers
  ,
  avatar creation
  , and
  animated storytelling
  .
• Create and edit
  short-form video content
  (Reels, YouTube Shorts, LinkedIn videos) optimized for platform algorithms.
• Plan and execute
  weekly content calendars
  , working closely with the marketing team to align with campaign objectives.
• Stay ahead of
  social media trends, Canva updates
  , and
  AI-driven marketing tools
  to innovate continuously.
• Ensure
  brand consistency
  across all communication and visual touchpoints.

Required Skills:

• Expertise in
  Canva Pro
  , including
  AI voiceovers
  ,
  avatar design
  , and
  video editing
  .
• Proven ability to
  plan, execute, and analyze
  digital campaigns driving measurable results.
• Strong knowledge of
  Instagram, YouTube, and LinkedIn
  algorithms and best practices.
• Familiarity with
  social media management tools
  like Buffer, Hootsuite, or Meta Business Suite.
• Understanding of
  SEO, PPC, and social media analytics
  for performance tracking.
• Strong sense of design aesthetics and visual storytelling.
• Experience in
  AI content creation
  and
  data-driven marketing
  is a plus.
• Ability to work in a
  fast-paced, creative environment
  with a focus on impact and innovation.

Qualifications:

• Bachelor's degree in
  Marketing, Design, Mass Communication
  , or a related field.
• 4+ years
  of hands-on experience in
  social media marketing, content creation, and performance marketing
  .
• A
  portfolio or social media profile
  (LinkedIn/Instagram) showcasing creative work is mandatory.

What We Offer:

• A
  dynamic startup environment
  with creative freedom and ownership.
• Opportunity to
  lead high-impact campaigns
  across digital and AI domains.
• Mentorship from
  experienced marketing leaders
  .
• Platform to expand your portfolio across
  AI, EdTech, and digital innovation
  .