Marketing Specialist

1 week ago

Ahmedabad, Gujarat, India FORWRD Full time ₹ 3,60,000 - ₹ 4,20,000 per year

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About FORWRD

FORWRD is India's fastest-growing zero-commission digital freight platform designed for transporters, brokers, and fleet owners. We empower the logistics community to post and find verified trucks and loads instantly, while keeping complete control over privacy and trusted business relationships.

Unlike traditional platforms, FORWRD digitizes the way transporters already work — saving time, reducing empty return trips, and protecting sensitive business details. With our unique Private Network + Open Market model, users can seamlessly connect with their daily trusted partners or expand to a wider verified network when needed.

Our mission is simple: Build India's most trusted digital transport network, where every deal is secure, stress-free, and commission-free.

Marketing Specialist, Logistics & Transportation

We're looking for a Marketing Specialist to join our team and help drive the growth of our logistics and transportation services. In this role, you'll be the force behind developing and executing marketing strategies that boost our brand visibility, attract new customers, and build strong relationships with our current clients. Your experience in the logistics, supply chain, or transportation industries will be crucial as you manage campaigns and directly contribute to the success of our business.

Responsibilities

  • Develop and execute marketing strategies to promote our logistics and transportation services.
  • Create compelling content for various channels, including our website, social media, email campaigns, and case studies.
  • Manage digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.
  • Analyze campaign performance using tools like Google Analytics to measure effectiveness and identify areas for improvement.
  • Support the sales team by creating marketing materials that aid in lead generation and customer acquisition.
  • Stay updated on industry trends and competitor activities to ensure our strategies remain competitive and innovative.

Qualifications

  • Bachelor's degree in Marketing, Business, Logistics, or a related field.
  • 3+ years of marketing experience, with a strong preference for candidates with a background in the logistics, supply chain, or transportation industries.
  • Deep understanding of logistics operations and supply chain management.
  • Proficiency in digital marketing tools such as Google Analytics, SEO/SEM platforms, and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proven project management skills and the ability to thrive in a fast-paced environment.

Position Details

This is a full-time, permanent position with a competitive salary and benefits package, including paid time off and an annual bonus. This is an in-person position, working standard day shifts.

Job Type: Full-time

Pay: ₹20, ₹35,000.00 per month

Benefits:

  • Flexible schedule
  • Paid sick time
  • Paid time off
  • Work from home

Work Location: In person

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