Manager – Digital Marketing

Job Description: Manager – Digital MarketingPosition: Digital Marketing ManagerExperience: 2 to 6 yearsMinimum Qualification and Skills:

• B.Tech
• Digital Marketing
• Social Media Marketing
• Online Marketing
• Online Advertising
• SEM (Search Engine Marketing)
• Google Analytics

Industry Experience:

Information Technology

The purpose of the role -   We are looking at a digital first marketer, with 5 years of digital experience. While the role's key deliverables are in the spaces of digital creative and content, her/his understanding of digital media (incl performance marketing, E comm growth), data(FPD and more) driven planning and analytics and working knowledge digital measurements.

• In marketing and media our digital marketing role would be the first to capture the consumer's imagination, and be the representative of this digital consumer in the marketing/media teams 
• This role will be the bridge to bring alive the 'How's' of digital, from a comms planning, campaign strategy, design and execution, hence has to sit at the cusp of both brand and digital teams. This role would be the key stake holder in driving the overarching digital agenda of the organisation and integrate the same into brand marketing interventions 
• The key stakeholders that this role will work with – The Brand team, Digital media team, Consumer insights team, Internal tech team, Internal creative team, The performance marketing(E comm) and E comm KAMs

The role holder will be responsible for – 

This role will connect the dots) at a market level) of emerging trends from a content, tech, digital platforms, and consumer conversations, across the brands she/he handles, hence lead and direct digital/social agencies to withhold the larger brand and digital agenda 

Hence the role will be the custodian of delivering - 

• Brand Communication planning – Devise and execute the digital campaign strategy + Design with brand teams and digital creative agencies 
• Digital content excellence - Digital platform first/optimised advertising content, seek out content (recipes), SEO optimised brand website content. How the brand can consistently enhance its advertising content quality through usage of more engaging/innovative/personalised formats, so as to drive higher view through rates, completion rates, click through and engagement rates and hence higher advertising effectiveness 
• Drive the brand's agenda of Content Syndication, Sponsorships, Influencers/creators, Digital ambassadors, AI avatars
• Being data driven – Understand consumer journeys, consistently innovate to drive Market X cohort X messaging X content formats X platforms through consistent A/B testing (through tools and measurements), optimise and apply further. Test and learn and optimise. 
• This role would also be the custodian of devising and growing the brand's digital content footprint by building/growing consumer communities/tribes across existing platforms – YouTube subscribers, Instagram and Twitter followers Whatsapp communities, along with emerging platforms like Quora, Reddit, Telegram etc, as applicable
• Devise the social media content strategy with the digital creative partners and internal stakeholders, and how the content can achieve organic discovery/virality. consistently 
• Be an anchor to the brand's SEO approach (Youtube/Website), the social listening and how it dovetails into the brand's moment marketing campaign/content strategy 
• All owned digital assets – brand websites, content and value exchange -based destinations that deliver consumer experiences 

 

About Us:

Industry4 is at the forefront of the digital revolution, leveraging cutting-edge technology to transform businesses and drive innovation. We specialize in providing comprehensive digital solutions that empower organizations to thrive in the modern digital landscape. Join us to be a part of a dynamic team that is shaping the future of technology and business.

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