Web3 Social Media

Company:
GTM Labs

Location:
Remote |
Type:
Part-time to Full-Time |
Initial Compensation:
Commission-Based (First 3 Months)

Role Overview

We're seeking a
Web3-savvy Social Media & Content Marketing Manager
to craft compelling narratives, drive organic visibility, and foster community engagement across platforms such as
X (formerly Twitter), LinkedIn, Telegram, Instagram, and Medium
.

This role blends
storytelling, visual strategy, and audience psychology
— ideal for someone who understands the pulse of the Web3 space and can drive conversions through strategic content across different channels.

You'll work closely with design, partnerships, and BD teams to plan content calendars, engage online communities, and support growth campaigns.

Key Responsibilities

• Plan, create, and publish platform-specific content (threads, posts, carousels, shorts, infographics, and blogs)
• Own and manage monthly content calendars across
  Twitter, LinkedIn, Instagram, Telegram, and Medium
• Write compelling, on-brand copy tailored to each audience: Web3 builders, founders, investors, or developers
• Collaborate with design & video teams to turn ideas into high-performing visual content
• Monitor performance metrics, experiment with formats, and continuously optimize for reach & engagement
• Work with the BD and event teams to support product launches, announcements, AMAs, partnerships, and campaigns
• Engage and grow communities organically through authentic storytelling and proactive interactions
• Repurpose content across different channels for maximum reach and lifecycle usage

You're a Great Fit If You:

• Have 1–3 years of experience in
  content or social media marketing
  , preferably in Web3, AI, SaaS, or startups
• Have a strong grip on
  Web3 trends, memes, terminologies, narratives, and culture
• Are a strong writer and know how to tailor tone for different audiences (founders, devs, retail users, VCs, etc.)
• Understand how to grow Twitter/X organically through content, timing, and interactions
• Are comfortable working with tools like Notion, Canva, ChatGPT, Figma, and Google Docs
• Can work independently and creatively in a remote, fast-moving environment
• Bonus: Experience with SEO, newsletters, video scripting, or community engagement

Compensation Structure (First 3 Months)

• This is a
  commission-based role
  for the initial 3 months (
  no fixed salary
  )
• You will earn
  10% of the total profit
  from deals where your content directly supports lead gen, brand building, or conversions
• Typical commissions range between
  ₹10,000–15,000 per deal
  , depending on your involvement and team size (max 5 contributors)
• Full payment structure:
• After 3 months, the role can transition into a
  fixed + performance-based full-time position
• You may also be considered for
  separate paid content-based client projects
  , based on your availability and skill set

Workflow Expectations

• Share a
  weekly content calendar + daily posting plan
• Report performance insights, engagement data, and blockers every week
• Collaborate actively with the design and BD teams on major campaigns and product launches
• Stay updated with Web3 trends and proactively recommend campaign ideas

Why Join GTM Labs?

• Work directly with builders and founders in one of the fastest-growing ecosystems
• Play a key role in shaping Web3 narratives across high-visibility platforms
• Flexible hours, remote setup, and high-growth environment
• Be part of a high-impact team at the forefront of early-stage tech marketing
• If you live and breathe crypto Twitter, love storytelling, and want to help emerging projects grow through impactful content —
  let's build together at GTM Labs