Paid Media Marketing Specialist

2 weeks ago

Purasawalkam, Tamil Nadu, India kappsoft systems private limited Full time ₹ 2,70,000 - ₹ 3,60,000 per year

Job Title: Paid Media Marketing Specialist (Web3-Crypto)

Location: Chennai (Work from Office)

Employment Type: Full-time

*2–4 years in paid media marketing and Web3-Crypto.*

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Key Responsibilities

· Create and execute paid media strategies for Web3 projects.

· Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.

· Manage display ads, banner placements, and sponsored posts in crypto communities.

· Optimize campaigns to improve CTR, CPC, CAC, and ROI.

· Collaborate with content/design teams for creatives and landing pages.

· Track and report campaign performance weekly/monthly.

· Stay updated on crypto ad policies and compliance.

· Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

· Hands-on experience with crypto ad networks and mainstream platforms.

· Strong knowledge of blockchain, DeFi, NFTs, and exchanges.

· Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.

· An analytical mindset with campaign tracking and reporting skills.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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