SEO Executive – Off-Page Optimization

2 days ago

Mohali, Punjab, India Webguruz Technologies Pvt. ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year
  • About the Role

We are seeking a proactive and results-driven SEO Off-Page Specialist to strengthen our website's online presence and authority. The ideal candidate should have hands-on experience in link-building strategies, outreach, content promotion, and brand visibility enhancement through ethical and effective off-page SEO techniques.

Key Responsibilities

  • Develop and execute off-page SEO strategies to increase domain authority and search engine rankings.
  • Perform high-quality link-building through guest posting, blogger outreach, directory submissions, and content partnerships.
  • Identify and acquire backlink opportunities from reputable and relevant websites.
  • Research competitors' backlink profiles and build a strong link acquisition strategy.
  • Maintain link quality by monitoring backlinks using tools like Ahrefs, SEMrush, or Moz.
  • Promote content across forums, blogs, social bookmarking sites, and business listings.
  • Collaborate with the content team to create shareable and SEO-friendly content for link-building campaigns.
  • Track and report off-page SEO performance metrics such as referring domains, traffic, and rankings.
  • Stay updated with the latest off-page SEO trends, Google algorithm updates, and white-hat techniques.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–2 years of experience in off-page SEO and link-building.
  • Proficiency with Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
  • Strong understanding of white-hat link-building practices and Google's Webmaster Guidelines.
  • Excellent research, communication, and outreach skills.
  • Ability to manage multiple campaigns and deliver measurable results.

Preferred Skills (Good to Have)

  • Experience in content marketing and blogger outreach.
  • Familiarity with social media and PR-based link-building.
  • Basic knowledge of on-page SEO for better coordination.

Why Join Us

  • Work with a talented digital marketing team.
  • Opportunity to grow and learn advanced SEO techniques.
  • Exposure to international projects and clients.

Job Type: Full-time

Work Location: In person

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