Digital Marketing Specialist

2 weeks ago

Chennai, Tamil Nadu, India Cyberx Infinitesol Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Experience:

Minimum 5+ years in Digital Marketing with proven success in B2B IT Services, International Business Development, and Lead Generation, with strong English communication skills.

Role Overview

We are seeking an experienced Digital Marketing Specialist / Strategist to lead our multi-platform digital initiatives and drive sustainable business growth. The ideal candidate will possess a strong background in the IT industry and a proven track record in B2B marketing, lead generation, and brand positioning. Strong English communication skills are essential, as this role requires collaboration with U.S.-based clients and teams.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
  • Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
  • Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.
  • Oversee SEO and SEM strategies to enhance online visibility and search rankings.
  • Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
  • Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
  • Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
  • Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.
  • Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.
  • Lead a team of digital marketers, content creators, and external agencies.
  • Stay abreast of the latest trends, tools, and technologies in digital marketing.

Key Requirements

  • Bachelors or Masters degree in Marketing, Information Technology, Business Administration, or a related field.
  • Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
  • Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
  • Strong knowledge of lead generation funnels in a B2B IT context.
  • Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.
  • Demonstrated leadership experience managing in-house teams and agency partners.
  • Excellent English communication skills (written and spoken)
  • Excellent analytical thinking, and strategic decision-making skills.

Key Skills

  • English communication (essential)
  • B2B lead generation & funnel management
  • SEO, SEM, and PPC campaign management
  • Content strategy and execution (blogs, whitepapers, case studies, video)
  • Email marketing automation and workflows
  • Website optimization (UX, CRO, SEO)
  • Proficiency with HubSpot, GA4, SEMrush, Ahrefs
  • Data analysis and performance reporting
  • Ability to work independently and manage multiple campaigns

What We Offer

  • Competitive base salary.
  • Leadership role with autonomy to implement your own strategies and processes.
  • Direct exposure to international markets and enterprise-level clients.
  • Career growth in a technology-focused, cybersecurity-driven organization.
  • Opportunities for professional development, training, and certifications.
  • Collaborative culture with direct access to senior leadership and decision-making.

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