Zonal Marketing Manager

1 day ago

Chandigarh Hyderabad Mumbai, India Tata Motors Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

  1. Collaborate with Regional and Zonal Managers to plan marketing campaigns and align goals.
  2. Develop and execute zonal marketing plans that meet local dealership needs while following corporate brand standards.
  3. Provide creative support and customize marketing materials for regional requirements.
  4. Coordinate with SHQ marketing to ensure consistent communication and brand alignment.
  5. Distribute marketing creatives, SOPs, and brand guidelines to dealerships.
  6. Manage media planning, buying, and local BTL activations through agencies.
  7. Partner with zonal and regional auto influencers for local content and brand engagement.
  8. Plan and execute new product launches across the zone with tailored marketing activities.
  9. Monitor dealerships digital presence for brand consistency and customer engagement.
  10. Track campaign performance, budget use, and ROI; report marketing outcomes regularly.

Preferred candidate profile

Qualification:

Postgraduate degree in marketing/business administration; professional marketing certification preferred.

Experience:

At least 5 years in sales or marketing, ideally in the automotive sector, with zonal campaign management experience.

Knowledge:

Strong grasp of marketing strategies, brand management, and regional market trends.

Industry:

Automotive, content management, and digital marketing.

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