Zonal Marketing Manager
3 days ago
Role & responsibilities
- Collaborate with Regional and Zonal Managers to plan marketing campaigns and align goals.
- Develop and execute zonal marketing plans that meet local dealership needs while following corporate brand standards.
- Provide creative support and customize marketing materials for regional requirements.
- Coordinate with SHQ marketing to ensure consistent communication and brand alignment.
- Distribute marketing creatives, SOPs, and brand guidelines to dealerships.
- Manage media planning, buying, and local BTL activations through agencies.
- Partner with zonal and regional auto influencers for local content and brand engagement.
- Plan and execute new product launches across the zone with tailored marketing activities.
- Monitor dealerships digital presence for brand consistency and customer engagement.
- Track campaign performance, budget use, and ROI; report marketing outcomes regularly.
Preferred candidate profile
Qualification:
Postgraduate degree in marketing/business administration; professional marketing certification preferred.
Experience:
At least 5 years in sales or marketing, ideally in the automotive sector, with zonal campaign management experience.
Knowledge:
Strong grasp of marketing strategies, brand management, and regional market trends.
Industry:
Automotive, content management, and digital marketing.
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