Digital Marketing Manager

2 days ago

Ahmedabad, Gujarat, India DA Group Full time ₹ 96,00,000 per year

Role Overview

The Digital Marketing Manager will be responsible for driving measurable growth in brand visibility, admissions, and digital engagement. This role combines strategic thinking, creative execution, and data-driven decision-making to strengthen the school's online reputation and lead-generation ecosystem.

You will be accountable for increasing qualified leads, improving conversion rates, and achieving digital campaign ROI targets.

Key Responsibilities

1. Digital Strategy & Growth

  • Develop and execute a results-focused digital marketing strategy to achieve quarterly and annual admission goals.
  • Plan and manage performance marketing campaigns (Google Ads, Meta Ads, etc.) to generate high-quality leads with measurable ROI.
  • Conduct regular competitor analysis and market insights to identify new opportunities for digital growth.

2. Content & Branding

  • Build a strong, consistent digital brand identity aligned with the school's innovation-driven philosophy.
  • Design and manage content calendars (social media, blogs, newsletters, and videos) to enhance engagement.
  • Collaborate with creative teams to produce impactful visuals, short films, and digital brochures.

3. Lead Generation & Conversion

  • Implement and optimize lead funnels through SEO, landing pages, email automation, and remarketing campaigns.
  • Track, nurture, and convert leads via CRM systems; ensure a seamless digital-to-admission journey.
  • Conduct A/B testing to maximize conversion rates and minimize cost-per-lead (CPL).

4. Analytics & Performance Measurement

  • Measure, analyse, and report key metrics — lead generation, engagement rate, CTR, ROI, and conversion rate.
  • Use Google Analytics, Meta Insights, and CRM dashboards for real-time performance tracking.
  • Provide monthly performance reports with data-driven insights and actionable improvement plans.

5. Collaboration & Innovation

  • Work closely with academic and outreach teams to promote events, workshops, and new programs.
  • Explore emerging digital platforms (YouTube, influencer collaborations, community marketing).
  • Introduce innovative campaigns that strengthen the school's digital footprint and community presence.

Qualifications & Skills

  • Bachelor's/Master's degree in Marketing, Digital Media, Business, or related field.
  • 3–5 years of proven digital marketing experience, preferably in education, edtech, or service-based industries.
  • Strong command over SEO/SEM, Google Ads, Meta Ads, email automation, and analytics tools.
  • Hands-on experience with CRM systems.
  • Excellent project management, analytical, and communication skills.
  • Ability to lead campaigns independently and deliver measurable outcomes under tight timelines.

Performance Expectations

  • Achieve a 20%–30% increase in qualified leads within the first 6 months.
  • Reduce cost per acquisition (CPA) through optimized ad campaigns.
  • Grow organic website traffic and social engagement by at least 25% year-over-year.
  • Maintain a strong brand reputation score across online platforms.

What We Offer

  • Competitive compensation.
  • Freedom to innovate and lead digital transformation in a growing educational brand.
  • Exposure to strategic decision-making and long-term brand development.
  • Supportive, collaborative, and innovation-driven work culture.

Job Type: Full-time

Pay: ₹70, ₹80,000.00 per month

Work Location: In person

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