Influencer Marketing Manager

UWorld :

UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.

We seeks a Senior Email Marketing Specialist to develop, execute, and measure email marketing campaigns and related campaign automations. Primary responsibilities are demand generation, growth marketing, and campaign operations. The Email Marketing Specialist is also responsible for regularly measuring and reporting traditional marketing and campaign analytics. This role will be based out of Hyderabad, India, and will work closely with stakeholders in the US.

Key Responsibilities:

Influencer Management:

• Identify and onboard relevant influencers, student leaders, educators, and niche creators on platforms like YouTube, Instagram, and LinkedIn. Special emphasis will be placed on key figures in India's educational space.
• Manage the full lifecycle of influencer campaigns, including outreach, contract negotiation, content approval, execution, and performance tracking.
• Ensure strict compliance with FTC guidelines in the US and ASCI regulations in India for all sponsored content and disclosures.
• Build and maintain a robust database of tiered influencers (tier-1, tier-2, and micro-influencers) across UWorld's diverse product verticals (NCLEX, USMLE, SAT/ACT, CPA, CFA, NEET UG/PG, CMA).

Aggregator & Affiliate Partnerships:

• Identify and secure high-value partnerships with leading exam prep aggregator and review websites (e.g., TestPrep Insight, Crush the CPA Exam, College Consensus).
• Strategically build and scale affiliate relationships with comparison sites, bloggers, and educational reviewers to maximize referral traffic and conversions.
• Collaborate on co-branded content, guest blogs, webinars, and review placements to strengthen UWorld's organic visibility and referral traffic.

Community & Engagement:

• Proactively support and engage with student communities on platforms like Reddit, Quora, Discord, and exam-specific forums to build brand loyalty and gather insights.
• Collaborate with influencers to host live Q&As, webinars, and student panels to foster community and engagement.
• Monitor student sentiment, gather feedback, and analyze competitor positioning through community channels.

Strategy & Reporting:

• Create and execute a comprehensive annual influencer & partnerships roadmap that aligns with key product launches and broader marketing campaigns.
• Track performance against a set of key performance indicators (KPIs) to demonstrate the ROI of all initiatives.
• Provide regular insights and strategic recommendations to leadership to inform future scaling of partnerships.
• Stay at the forefront of the industry by monitoring competitor influencer strategies.

Requirements

• 6–8 years of experience
  in influencer marketing, affiliate management, or digital partnerships, preferably within the edtech industry or a relevant digital marketing agency.
• Strong knowledge of the global exam prep and education influencer landscape, with a proven track record in both the
  US and India
  .
• Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI.
• Expertise in
  FTC (US) and ASCI (India)
  guidelines for influencer disclosures and marketing compliance.
• Familiarity with affiliate tracking tools (e.g., Impact, ShareASale, or similar) is a plus.
• Exceptional communication, networking, and relationship management skills.
• Ability to work cross-functionally and seamlessly with teams in SEO, content, paid media, and product.