Social Media Specialist
2 weeks ago
About Us
Blue Ocean Corporation is a leading conglomerate and world leader in driving continuous growth and transformation across a multitude of industries and sectors. Our commitment to quality, innovation, and client satisfaction has propelled us to the forefront of the Consulting, Training and Conferences landscapes.
From our humble beginnings to our present status as a global market leader, we take pride in our global footprint, and the transformative impact we have had on industries.
With over 25+ years of excellence in accelerating careers and transforming organizations, we are a trusted partner for our B2B and B2C clients.
Job Description
- Design and implement a holistic social media strategy to drive brand awareness, audience engagement, and lead generation.
- Analyze market trends, competitor activities, and audience behavior to craft targeted strategies.
- Create a content calendar aligned with business goals, campaigns, and seasonal trends.
- Produce high-quality, platform-specific content, including text, images, videos, and infographics.
- Plan and execute short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts.
- Collaborate with graphic designers, videography, and other creatives to enhance visual storytelling.
- Oversee the day-to-day operations of social media accounts on various social media platforms
- Ensure all platforms are updated consistently and optimized for growth.
- Monitor trends on each platform to ensure content relevance.
- Define campaign goals (traffic, engagement, conversions) and set measurable KPIs.
- Propose actionable strategies based on data analysis to improve performance.
- Respond promptly to comments, messages, and reviews to foster community engagement.
- Proactively engage with followers, influencers, and potential customers to build relationships.
- Ensure all content aligns with the brand's tone, values, and objectives.
- Develop social media guidelines for consistent messaging across teams.
- Work closely with the marketing, sales, and design teams to align social media efforts with broader campaigns.
- Partner with influencers and brand ambassadors to amplify reach and credibility.
- Experiment with emerging technologies like AR/VR for innovative social experiences.
- Keep up-to-date with algorithm changes, platform updates, and industry advancements to inform strategy.
Requirements
- Proven experience managing multiple social media accounts for a brand or organization.
- In-depth knowledge of social media algorithms, trends, and best practices.
- Proficiency in social media and content creation tools
- Excellent communication, copywriting, and storytelling abilities.
- Strong analytical skills for interpreting data and creating actionable strategies.
- Ability to multitask, meet deadlines, and manage multiple campaigns simultaneously.
- Experience in influencer marketing and partnerships.
- Basic SEO knowledge and how it applies to social media strategies.
- Strong knowledge of paid advertising strategies and campaign management.
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