Social Media Specialist

2 weeks ago

Gurgaon, Haryana, India Dr. Rao Aesthetics Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

Job description

Job Title: Social MediaExecutive

Job Type: Full-Time

Experience Required: 3 - 4 years

Role Objective:

The objective of this role is to enhance Dr.Rao Aesthetics/ Mrida wellness digital presence by strategically increasing social media followers and engagement across platforms, while creating engaging and patient-focused content. The role will also involve collaborating with influencers to amplify the reach and visibility. Through innovative digital campaigns and targeted online initiatives, the aim is to drive measurable growth in brand awareness, strengthen the clinics online reputation, and attract prospective students effectively.

Key Responsibilities:

Social Media Strategy:

  • Grow followers and engagement across Instagram, Facebook, LinkedIn, X, and YouTube.
  • Plan monthly content aligned with clinics activities and trends.
  • Use viral formats and challenges to boost visibility.

Content Creation:

  • Produce Reels, stories, carousels, and short videos showcasing student life, campus events and academic highlights.
  • Write compelling captions with CTAs.
  • Use Canva, CapCut, Adobe Express, and Meta tools for content creation and scheduling.
  • Cover daily surgeries, clinic updates and achievements with real-time and scheduled posts.

Analytics:

  • Monitor and analyze post performance using platform analytics and reporting tools.
  • Track KPIs such as follower growth, engagement rate, reach, impressions, and influencer campaign impact.
  • Prepare monthly performance reports with insights and improvement strategies.

Requirements:

  • Bachelors in Marketing, Media, or related field.
  • 2 - 4 years in social media
  • Knowledge of Gen Z trends and platform algorithms.
  • Influencer campaign experience.
  • Proficient in design and scheduling tools.
  • Strong communication skills. Photography/video skills a plus.

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