Lead Data Analyst

7 days ago


Bengaluru, Karnataka, India Publicis Global Delivery (PGD) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Title: Data Analysis SpecialistExperience:8 years in Data Analysis / BI / Analytics,preferably in media, digital marketing, or advertising ecosystem.Locations:Bengaluru | Hyderabad | Gurugram | Mumbai | PuneWork Model:HybridWhat We're Looking For7-8 years in Data Analysis / BI / Analytics,preferably in media, digital marketing, or advertising ecosystem.Core Technical SkillsStrong SQL expertise for querying & data manipulationAdvanced Python for analytics, automation & scriptsHands-on experience in Power BI, Tableau or similar BI toolsSolid grasp of visualization best practices & dashboard storytellingComplementary SkillsStrong statistical foundation; experience in predictive modelling & data miningMandatory exposure to media analytics tools (Google Analytics, Adobe Analytics, campaign platforms, etc.)Understanding of digital marketing metrics & campaign workflowsExperience with cloud platforms ( AWS / GCP / Azure preferred)Excellent communication & presentation skillsAbility to operate in fast-paced, multi-project environmentsEducationBachelor's/Master's in Computer Science, Data Science, Statistics, Mathematics or related fields.What You'll Do-->Data Storytelling & InsightsWork across large, multi-source datasets to uncover trends, patterns & business-shifting insights.Build dashboards, executive reports & visualizations using Power BI / Tableau .Convert complex analytics into clear, concise narratives for non-technical teams.Media Intelligence & Campaign AnalyticsAnalyze performance across ads, campaigns, audience metrics, channel effectiveness .Generate insights for brand, content & media teams & helping optimize spend, engagement & ROI.Own reporting frameworks for campaigns, brands, channels & media KPIs .



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