Senior Executive – Social Media

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More about the role:

Burson India is looking for a Senior Account Executive – Social Media in Bengaluru with experience in the tech sector. The individual must have experience leading campaigns that involve short and long form content across digital platforms. The role will require campaign and content planning, content review, and campaign analytics. The ideal candidate will be able to translate technical information into creative, social media-friendly, multimedia content. Please note, the selected candidate will be based full-time out of our client office.  Our client is a global leader in IT and enterprise software services.

What you'll do:

• Help plan the digital & internal communications content for various programs, events, and projects.
• Help plan social media content and campaigns with the account team (including copywriters, designers, and media buyers)
• Help develop newsletters, websites, and other communication products.
• Distill work from research and practice, and other programmes and write content in an accessible language.
• Collaborate with multiple teams within the company to find engaging and compelling stories for internal and external stakeholders.
• Be thorough and meticulous in ensuring consistency in tonality in content, across channels (internal and external).
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Use data and analytics to make content recommendations.
• Prepare regular reports on content performance across various platforms.
• This role may require occasional travel for out-of-town events and projects.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations.

Experience that contributes to success:

• 2.5 to 3 years of work experience in content writing including a good understanding of software services sector and enterprise technology.
• Organized and an enterprising individual with a positive attitude.
• Can comfortably manage multiple simultaneous tasks with multiple stakeholders.
• Should possess effective communication skills – especially written, oral and presentation skills.

Interested candidates can share their resumes with

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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