Content Strategist

2 days ago

Ahmedabad, Gujarat, India GrowExx Full time ₹ 2,50,000 - ₹ 12,00,000 per year

GrowExx is seeking a
Content Strategist
, who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team.

Key Responsibilities

  • Develop and implement a comprehensive content strategy across digital platforms.
  • Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.
  • Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.
  • Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.
  • Manage content calendars, ensuring timely delivery of high-quality, engaging content.
  • Analyze content performance metrics and optimize strategies based on insights.
  • Coordinate the creation of blogs, case studies, newsletters, and promotional materials.
  • Ensure content is SEO-optimized and adheres to best practices in digital marketing.
  • Oversee copywriting for websites, landing pages, and paid campaigns.
  • To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.
  • Maintain writing guidelines and best practices to guide the creation of quality communications.
  • Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.
  • Work with design team for layout/design of content as and when required.

Key Skills

  • Excellent verbal and written communication skills. Strong vocabulary. Command over English grammar. Ability to rephrase and modify articles.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of content marketing, branding, and SEO.
  • Proficiency in content management systems (CMS) and analytics tools.
  • Excellent organizational and project management abilities.
  • Creative thinker with a strategic mindset
  • Conversant with SEO related content requirements.
  • Good computer skills + Internet savvy and ability to use web research for content generation.
  • Multitasking abilities. Good coordination skills

Education and Experience

  • Bachelors or master's degree in marketing, English, journalism or related field.
  • Minimum 5+ Years' experience as a Content Writer in IT Industry

Analytical and Personal skills

  • Should have good logical reasoning and analytical skills
  • Good communication skills and extrovert
  • Positive attitude and a team player
  • Openness to learn new search engine optimization concepts
  • Attention to details
  • Take own initiatives to achieve own goals

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