Content Writer

5 days ago

Pune, Maharashtra, India AM Infoweb Full time ₹ 12,00,000 - ₹ 24,00,000 per year

B2B SaaS Content Writer | Marketing & Communication

Location: Pune (Work from Office Cerebrum IT Park, Kalyani Nagar)

Experience: 3–6 Years

Shift: Evening- 4 PM to 1 AM

Employment Type: Full-Time

About the Role:

We are looking for a B2B SaaS Content Writer who can craft clear, compelling, and conversion-focused content for U.S. business audiences. The ideal candidate has experience writing for enterprise tech, AI, or automation domains, translating complex concepts into engaging narratives that drive awareness, leads, and business growth.

You'll work closely with Product Marketing, Design, and Demand Generation teams to produce impactful content that aligns with brand tone and marketing objectives.

Key Responsibilities:

  • Write, edit, and proofread high-quality B2B marketing content – blogs, white papers, case studies, website copy, and email campaigns.
  • Create content that aligns with U.S. audience tone – clear, concise, and business-driven.
  • Work from content briefs and ensure keyword integration and message consistency.
  • Research complex enterprise or SaaS topics and simplify them into engaging narratives.
  • Contribute to content strategy across TOFU, MOFU, and BOFU stages of the marketing funnel.
  • Collaborate with Product Marketing, Design, and external agencies (like RippleDart).
  • Maintain high editorial standards — logical flow, strong grammar, and professional tone.

Must-Have Skills & Experience:

  • 3–6 years of professional writing experience in B2B SaaS / Enterprise Tech / AI / Automation.
  • Proven ability to write for U.S. business audiences.
  • Portfolio with at least two strong business/marketing samples (blogs, case studies, white papers).
  • Familiarity with SEO basics – keyword research, metadata, and structured writing.
  • Experience collaborating with Product Marketing and Design teams.
  • Excellent English writing, editing, and grammar skills.

Nice-to-Have Skills:

  • Experience in AI, automation, contact center, or BPO content.
  • Understanding of marketing funnels and conversion copywriting.
  • Experience interviewing subject matter experts or customers.
  • Working knowledge of HubSpot or similar CMS tools.
  • Exposure to U.S.-based SaaS brands (freelance or full-time).

Do Not Apply If:

  • You've only done academic, journalistic, or creative writing (non-B2B).
  • You've only written short-form or basic blogs/social posts.
  • You cannot share U.S.-style marketing samples.
  • You rely on jargon or overly "salesy" writing.

Who You Are:

  • You write to simplify, not impress.
  • You're analytical, curious, and ask "why" before you write.
  • You adapt tone based on the audience (Enterprise vs. Mid-Market).
  • You're a strong self-editor who meets deadlines and values clarity.
  • You understand that content drives business outcomes, not just engagement.

Performance Metrics:

  • Minimum 2 long-form assets published per month.
  • Website copy should achieve 2% visitor-to-lead conversion rate.
  • Sales team actively uses your assets (case studies, one-pagers, etc.).

To Apply:

Contact Person: Ruben Pawar

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