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Research Analyst
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Job Summary:We are seeking a data-driven professional who excels at uncovering deep insights from advertising data and presenting them through compelling visualizations. The successful candidate will be responsible for measuring the effectiveness of our clients' advertising campaigns and transforming complex data into clear, actionable insights that drive strategy. The ideal candidate will have a strong analytical background, expertise in data visualization, and the ability to collaborate with cross-functional teams.
Primary responsibilities:Develop and implement measurement strategies to evaluate the effectiveness of our clients' advertising campaigns. Extract, analyze, and interpret data from various sources (e.g., surveys, website analytics, ad performance metrics) to uncover meaningful insights. Design visually compelling presentations and reports using tools like PowerPoint, Google Slides, or Keynote that effectively communicate research findings to clients and internal teams.
Collaborate with cross-functional teams to develop recommendations for improving advertising strategies based on research insights. Stay up to date with industry trends, advancements in advertising measurement methodologies, and best practices in data visualization. Continuously monitor and evaluate the impact of advertising strategies using research insights and data storytelling techniques.
Mandatory Skills:Minimum Bachelor's degree in marketing, statistics, data science, or a related field.1-2 years of research experience working in a market research or advertising agency. Strong analytical skills and experience working with large datasets. Proficiency in designing impactful presentations using PowerPoint, Google Slides, or other visual storytelling tools.
Excellent communication skills, with the ability to present findings to non-technical stakeholders. Ability to work independently and collaboratively with cross-functional teams statesideStrong attention to detail and the ability to prioritize tasks effectively. Designation: AnalystWorking Hours: 1 PM – 10 PM ISTWork Location: Eco World, Bengaluru
