Digital Marketing Manager

2 weeks ago

Tollygunge HO Kolkata West Bengal, India Goldfinn Technologies Full time ₹ 15,000 - ₹ 2,50,000 per year

We are seeking a highly skilled and results-driven Digital Marketing Manager to lead and oversee our online marketing strategies. The ideal candidate will be responsible for planning, implementing, and managing digital campaigns across multiple platforms to enhance brand awareness, drive website traffic, generate leads, and boost sales.

Key Responsibilities:

  • Develop, plan, and execute digital marketing strategies aligned with overall business objectives.
  • Manage and optimize campaigns across SEO, SEM, PPC, social media, display ads, and email marketing.
  • Lead the content strategy including blogs, videos, graphics, and social media posts to maintain brand consistency.
  • Oversee and manage the company's website and landing pages ensuring strong UI/UX and conversion rate optimization.
  • Monitor, analyze, and report campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, SEMrush, etc.
  • Drive lead generation and customer acquisition strategies for both B2B and B2C channels.
  • Manage and mentor a team of digital marketing executives/designers, ensuring high performance and professional growth.
  • Stay updated with latest digital marketing trends, tools, and best practices, including AI-powered marketing platforms.
  • Collaborate with cross-functional teams (Sales, Product, Design) to ensure cohesive marketing efforts.
  • Manage the digital marketing budget and ensure ROI-driven campaigns.

Key Skills :

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 5–8 years of proven experience in digital marketing, with at least 2–3 years in a managerial role.
  • Strong expertise in SEO/SEM, Google Ads, social media marketing, and content marketing.
  • Proficiency in digital marketing tools (Google Analytics, HubSpot, Mailchimp, Canva, etc.).
  • Experience with marketing automation, lead nurturing, and CRM platforms.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong communication, leadership, and team management abilities.
  • Creativity and a data-driven mindset to balance innovative campaigns with measurable results.

Preferred Skills:

  • Knowledge of AI-driven marketing tools (ChatGPT, Jasper, SurferSEO, MidJourney, etc.).
  • Experience in e-commerce, performance marketing, and funnel optimization.
  • Familiarity with UI/UX principles and website CMS (WordPress, Shopify, etc.).

Compensation & Benefits:

  • Competitive salary package based on experience.
  • Performance-based incentives/bonuses.
  • Professional development and training opportunities.

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • ManagerPlus: 3 years (Required)

Language:

  • English (Required)

Work Location: In person

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