Senior Copywriter

2 weeks ago

Lower Parel Mumbai Maharashtra, India The Brand Saloon - Digital Marketing Agency Full time ₹ 10,00,000 - ₹ 14,00,000 per year

As our Copy Lead, you will be responsible for leading the creative copy team and developing compelling, impactful, and brand-consistent communication across multiple digital channels. This role requires a strategic thinker with a strong background in crafting copy that drives engagement, conversions, and storytelling for clients. You will oversee content quality, messaging frameworks, and the creative voice of our clients' brands.

Key Responsibilities

  • Lead the development of creative copy strategies that align with client objectives and brand voice.
  • Collaborate with design, SEO, and digital marketing teams to deliver integrated campaigns.
  • Create persuasive and engaging copy for websites, social media, campaigns, ads, emails, and other digital touchpoints.
  • Ensure all content is optimized for target audiences while reflecting the brand's tone and positioning.
  • Review, edit, and refine copy developed by the content team to maintain high standards.
  • Drive ideation sessions and creative brainstorming for campaign development.
  • Provide direction on storytelling, messaging hierarchy, and content frameworks.
  • Manage timelines, deliverables, and ensure quality of output across all projects.
  • Train, mentor, and lead a team of copywriters and content creators.
  • Work closely with account managers and clients to understand business needs and translate them into creative communication strategies.
  • Deliver clear performance reports on content effectiveness (engagement, conversions, reach).

Required Experience & Skills

  • 8–10 years of proven experience in copywriting and content leadership in a digital marketing agency environment.
  • Strong portfolio showcasing diverse copy across campaigns, digital platforms, and brand communication.
  • Exceptional command of language, grammar, and storytelling.
  • Strategic thinker with the ability to balance creativity with commercial objectives.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects in a fast-paced, high-performance environment.
  • Experience mentoring teams and leading creative direction..

Job Type: Full-time

Pay: Up to ₹1,400,000.00 per year

Application Question(s):

  • What is your current CTC ?
  • What is your expected CTC ?
  • What is your Notice Period ?
  • Please share your Work Portfolio

Work Location: In person

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