seo manager
2 days ago
Job Title: SEO Specialist – D2C Brands
Date Posted: July 29, 2025
Salary: ₹30,000 – ₹60,000 per month
Job Type: Full-time, Permanent
Work Location: In-office
About the Role
We are looking for a performance-oriented SEO Specialist with 3–5 years of hands-on experience working with D2C / e-commerce brands. The ideal candidate will drive organic revenue growth, improve product and category rankings, and optimize the full funnel—from discovery to conversion.
This role requires strong expertise in e-commerce SEO, Google's AI-driven search ecosystem, E-E-A-T, Core Web Vitals, and conversion-focused content optimization.
Key Responsibilities
Develop and execute SEO strategies specifically for D2C and e-commerce brands
Drive organic traffic, rankings, and revenue growth across product, category, and collection pages
Conduct keyword research focused on buyer intent, commercial queries, and search demand
Optimize product descriptions, category pages, blogs, and landing pages for SEO & conversions
Perform technical SEO audits (site structure, crawlability, indexing, page speed, CWV)
Optimize SEO for Shopify, WordPress, or other D2C CMS platforms
Collaborate with performance marketing, content, design, and development teams
Track and analyze SEO KPIs such as organic revenue, traffic, CTR, rankings, and conversions
Implement schema markup (Product, Review, FAQ, Breadcrumb, Organization)
Build high-quality backlinks through digital PR, influencer collaborations, and brand mentions
Leverage AI tools to scale content, audits, and reporting efficiently
Stay updated with Google algorithm updates, AI search, and zero-click SERP changes
Required Skills & Qualifications
Bachelor's degree in Marketing, Digital Marketing, IT, or related field
3–5 years of proven SEO experience, preferably with D2C / e-commerce brands
Strong understanding of Google Search, AI-powered results, and E-E-A-T
Expertise in SEO tools: Ahrefs, SEMrush, Screaming Frog, GA4, Google Search Console
Strong technical SEO knowledge (CWV, mobile-first indexing, sitemaps, canonicals)
Experience optimizing Shopify / e-commerce platforms
Basic understanding of HTML, CSS, and JavaScript for SEO fixes
Strong analytical mindset with data-driven decision-making
Ability to manage multiple projects and meet deadlines
Excellent communication and collaboration skills
Nice to Have
Experience scaling D2C brands organically
Knowledge of AI tools (ChatGPT, Jasper, SurferSEO, etc.)
Experience with international SEO and multi-market stores
Understanding of voice search, featured snippets, and zero-click strategies
Prior experience in e-commerce, lifestyle, beauty, fashion, home décor, or startup brands
Job Type: Full-time
Pay: ₹29, ₹80,743.12 per month
Work Location: In person
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